3 Ways CRM Improves your Business
By Amer Wilson
Your business rests on the standard work mechanisms and the processes that you have defined for your organization. Providing a sound support, the CRM software untangles the
complexities in the organizational mechanism and helps you manage your sales funnel, projects, deals, tickets, support and the general workflow by showcasing the reports and statistics on a single interface. With a CRM software you no longer have to nag your teammates to remind them about their tasks or rummage through the entire history of your company’s data to find out the history of a deal with an old client since the whole information is available only a click away in the CRM software. Other than these obvious advantages, CRM brings three major improvements to every business and the improvements are:
1. Defines Process and Develops a Process Prioritization Matrix:
Processes have their worth in every business scenario and CRM help you in not only defining those but in developing prioritizing matrix for them too. CRM defines processes for every business activity and saves time for re-inventing the wheel every time. While defining processes, CRM categorizes tasks to be executed; responsible individuals and strategies to be employed in order to successfully complete a business activity. This categorical segmentation increases the productivity and enables business growth.
Process prioritization matrix is critical for ranking business processes according to their value and implementation feasibility axis. CRM helps organization define priorities and maps a way to improve procedures by incorporating best practices that drive efficiency and profitability. Well-planned and clearly defined process takes everything to the peak of success. You will believe in this statement once you start practicing it.
2. Strengthens Collaborative Culture across Organization:
Ordinarily, employees prefer to obscure their client’s information in competitive business environment where every employee is fighting for a lead to meet his own target. CRM discourages this practice and terminates this battle by sharing lead profile among every employee privileging them to deal with the contacts in their own professional flair initially.
Organizations empowered by CRM organize their lead related information at single unified knowledgebase which is then shared with every employee across the corporation. After initial interaction, the lead is then assigned to a sales rep who then takes the deal from there. By shared unified database, CRM not only strengthens collaborative culture but also provides instant and comprehensive visibility into sales, marketing, and services department.
3. Facilitates Monitoring and Real Time Opportunity Tracking:
Performance monitoring and opportunity tracking are two significant functionalities required by every customer-facing business. CRM caters to both by offering dynamic reporting dashboard that provides a deep insight of staff’s performance and identifies key performers by analyzing their individual success. CRM also helps the organization analyze the available opportunities and prioritizes them in terms of likelihood of successful closure hence the fear of losing a deal due to negligence disappears with the existence of CRM.
How do you use your CRM? Is your CRM capable of performing any additional functions, let me know in the comments section below.