4 Ways You Can Invest in Employee Success by Deploying CRM


We have heard many success stories detailing the positive impact of CRM on sales, marketing and customer relations, but there is a less documented feature of CRM systems that needs to be explored further: how it’s affecting the relations between business owners and employees. Organizations tend to focus so rigidly on customer acquisition and customer experience that their employee experience is bound to be compromised somewhere along the way. It is important to understand that facilitation of employees contributes to the same customer-oriented goals every organization strives to achieve. Recently, we set out to survey many of our 500 client firms and we came to the conclusion that a quality CRM software might as well be called an employee relations management system! Below are some of the findings from our survey:

1. Minimization of Cognitive Workload

In a fast-paced work environment, organizations look to get the most out of their resources in minimum time. This cannot be achieved if employees’ cognitive efforts are being wasted on tasks like entering large volumes of data, removing duplicate entries and so on. Our clients have achieved great success by automating such tasks using Sugar CRM, creating an environment where employees only have to do what they love to do. By leaving Sugar CRM to attend to tasks that would require hours of work each day, employees relieve themselves of any unwanted stress. This Case Study details how our client Owen James automated a number of tasks with our implementation and Customization of Sugar CRM.

2. Ability to Work Off-Site

A lot of businesses require their sales reps to be out in the field or work after the office hours every now and then. Our clients are no different. In fact, most of our clients contact us for mobile CRM solutions specifically for this purpose. It makes employees’ jobs simpler while they are visiting different destinations back to back. Instead of enforcing late sittings on employees, organizations now prefer assigning tasks for home and what could be a better solution for this than Mobile CRM?

3. Ease of Collaboration between Employees

While training employees of one of our client firms, we were told that the biggest pain point of most employees is having to keep records of all customer interactions with the company. By maintaining such records manually, employees had to go through heaps of data to find relevant information. On top of that, it was extremely difficult for all departments to be on the same page for various company operations. After our customization of SugarCRM for the company, we received feedbacks we are very proud of!

4. Sales Enhancement with Gamification

If you are not already familiar with the benefits of Gamification in CRM systems, now would be the time to do some research on this revolutionary sales enhancement strategy. We always advise our clients to incorporate contests and gamification in their CRM system to motivate their employees. The good news is, contrary to the popular belief, gamification techniques are not limited to sales teams. With advanced analytics in CRM, there are credible ways to quantify performances of different teams and reward them accordingly. We are continuously working on gamification-based customizations for Sugar CRM and our clients are adopting them fast!

So what do you think? Are you ready to invest in your employees’ success? If you believe now is the time to catch up with your competitors, we are here to help!

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