Cloud CRM: Myth VS Reality
By Sarah Meyers
Cloud technology has become ubiquitous. Who hasn’t heard about it? There has been a lot of debate about moving CRM data into the cloud. While most businesses have undergone the transformation successfully, there are still decision makers out there who get intimidated when advised to make the transition from On-Premise to cloud based CRM. Well, you can’t entirely blame them for they are misled by the myths that have been circulated around by people who lack adequate knowledge about cloud systems.
Yes, I admit that making the transition is a big step forward for any organization but one should not hold back from making the move based on information that is not even remotely true.
In this blog, I have debunked some common myths about cloud CRM that have cluttered people’s minds and made them reluctant to invest in this amazing technology.
MYTH 1: Data in the cloud makes it more vulnerable to hacking and is therefore less secure.
REALITY: There is always a certain degree of risk associated with the internet. There is no denying that. However, CRM vendors know how crucial data is for any business and that it needs to be protected at all costs. They adopt industry standard protocols, use automated backup policies and have chalked out a well defined data recovery plan if a breach occurs. Perhaps, the biggest advantage of this technology is that securing your data is not your headache anymore; it’s the vendor’s responsibility.
MYTH 2: Cloud CRM is just too expensive and therefore it is not a feasible option for startups and small businesses.
REALITY: If anything, the exact opposite is true. On-Premise CRM requires a massive upfront fee and then there is the additional maintenance cost that a company has to bear every year. Cloud CRM requires minimal upfront investment with no hidden costs like buying additional hardware. Moreover, due to limited resources, many SMEs find it more convenient to pay on a subscription basis rather than make a one time huge investment.
MYTH 3: Cloud systems can get disrupted, resulting in poor customer service. Hence, they are not reliable.
REALITY: If this turns out to be true, it would bring about a downright tsunami for any organization. Fortunately, that is not the case as all the data in the cloud is backed up. So if something stops working, it will instantly be replaced by its substitute and the system will be up and running at all times. Furthermore, Cloud CRM vendors like Salesforce are better equipped with the tools to provide round the clock support, resulting in minimal interruptions.
MYTH 4: Not only is a cloud CRM more difficult to configure than its On-Premise counterpart, it also has limited integration capabilities.
REALITY: Well, there is not one but two misconceptions in the above statement. Firstly, with no hardware installation required, a cloud CRM can be up and running in no time. All you need is a reliable internet connection. In-fact, scalability is the primary reason why most businesses prefer to adopt cloud CRM. Secondly, cloud CRM can be easily and seamlessly integrated with any third party app or software to serve your business needs.
According to Gartner, 85% of all CRM software will be cloud based by 2025. Businesses that still have doubts about cloud CRM technology should embrace it with an open heart as it is more technologically advanced, user friendly and offers endless possibilities due to its scalability and flexibility.