In today’s edition of debunking myths, we’re going to take a look at SugarCRM. Customer Relationship Management (CRM) software have carved a space for themselves in the business-sphere that continues to grow every year. The last decade has seen a stark increase in CRM usage resulting in businesses of all shapes and sizes using a CRM to organize and optimize their operations and to curb costs. The CRM technology has evolved exponentially, however, due to the niche nature of client management software in general, common myths continue to exist. Here, we look at the most common myths about SugarCRM.
CRM Only Stores Client Information
The CRM’s of ancient times (read 2002) were standalone management software catering to basic client management needs. However, over the course of the last decade, they have evolved at a pace second only to Pac-Man on power pellets. CRM software has adopted tons of features, be it marketing or customer support. Combined with CRM integrations and customization possibilities, they make for a one-stop source for 360-degree client management. The myth that you need to buy separate Sales, Marketing and Customer Support software on top of a CRM is just that, a myth.
SugarCRM is an example of a 360-degree CRM that allows marketing automation as well as extensive customization and multiple integrations to cater to your business needs.
CRM Software Are Too Expensive
We’re hard-pressed not to categorize this as a myth since it was true to some extent, but not anymore. These days, CRM software is budget-friendly and comes with a whole list of features that make it worth the cost. CRM software is so extensively used in SMEs these days that it’s very difficult to exist without one.
SugarCRM editions start at only $40 a month with online support and cloud storage, among other things. Since most of SMB operations exist on building client lists and improving customer management, a CRM is absolutely necessary.
CRM Is Not Compatible with Existing Systems
Migration always tends to be the biggest hassle for businesses and there’s no difference of opinion here. A majority of vendors choose not to adopt a CRM system because of compatibility issues with their existing software. This is a myth. A CRM system comes with an open API which means you can have it integrated with any third-party software in a jiffy.
If you’re looking for a third party integration or customization, our Certified CRM Developers can put you in a place where you never have to leave your CRM to complete tasks.
Our Two Bits!
CRM software has come a long way from what it used to be and by now you probably realize too that the common myths about SugarCRM are just that, myths. These days, CRM platforms are cloud-based and highly cost-effective, ensuring that your business gets revamped without putting a dent in your budget.
Rolustech is an Official SugarCRM Partner Firm. We have helped more than 700 firms with various SugarCRM Customization and Integrations. Contact us today for your FREE CRM Consultation Session. We will be happy to assist you!