CRM Failure Reasons
By Amer Wilson
CRM initiative can become daunting sometimes because of failure which is not an abrupt event that occurs all of a sudden. There are many reasons for CRM failure. Few of these have been listed below:
- Too Many Features: Simple is better. Sometimes bombardments of features in CRM software degrade its value.
- Unclear Goals: Unclear goals can contribute a lot to CRM deployment failures. To avoid this hazard, keep your goals and deadlines clear.
- Lack of Executive Sponsorship: Lack of executive sponsorship degrades CRM projects until they fail. So get their confidence and approval first and then proceed further.
- Vendor and Price: The wrong vendor at the right price is no bargain. Select your vendor wisely. Ask every single question that comes to your mind and make yourself satisfied.
- Overpromises: Overpromises made by vendor can land you in a desperate condition. Evaluate the product yourself and use the trial version before making your final buying decision.