Gift Yourself A Sugar
By Sarah Meyers
There’s no escaping it now – the HOLIDAY SHOPPING SEASON is almost upon us.
Shoppers of all ages will head out for the stores. They will even camp outside the stores – if they have to – to get the best deals. People will obviously go into a hyper-drive to avail deep discounts in the days leading up to Christmas. Well, wait. Not this time.
This year, Holiday shopping season is just not what it used to be. You must have noticed that despite being in midst of a shopping season, crowds at malls are still much thinner and calmer right? That’s because this year more people preferred to shop online than in stores for holiday gifts.
With smart phones becoming more and more common, the shopping habits of consumers have taken a new turn. People grabbed most of their discounted deals from home because retailers offered the same promotions online. Perhaps, it’s not less than a wake-up call for all the retailers to realize that they have to transform their business to leverage on online shopping.
CRM is a treasure chest of information that allows any business to build deeper, more meaningful relationships with its customers. The last few months of the year are very crucial for any retail business, with some making more than 35% of their annual revenue during this time. As a result of this, many store-based retailers have already decided to go for a CRM to avoid compromising on their annual revenue.
Armed with smart phones and third-party apps, consumers now demand a personalized and seamless customer experience from their retailers. With the help of Sugar, businesses can easily manage all their customer touch points more effectively – building loyalty, generating leads, gaining insight into customer decision making, delivering a seamless customer experience with integrated business processes and many more.
Moreover, Sugar integrates equally well with all e-commerce platforms, ensuring that organizations are well connected with their customers. By providing the most value in the market, Sugar invests in the success of your business. It is one powerful tool that will help you to MAKE THE MOST of this Holiday shopping season.
So, for this season and beyond, why not gift yourself Sugar to start connecting with your customers in a better way?