In order to stand out from the crowd, you need to personalize your interactions with customers. While reaching out to customers at the right time with the right content is no easy feat, a CRM software can take care of your key marketing functions. If you, like many others, believe that CRM is used only by the sales team to acquire new leads and close business deals faster, then you are not aware of the bigger picture.
The opportunities that CRM provides to marketers are endless. Some of the features come out of the box but, if you truly want to get the maximum return on investment from your CRM, you will have to augment its functionality by getting it customized.
Let’s take a closer look at both:
The list of out-of-the-box (OOB) features will vary from vendor to vendor. However, in almost all CRM systems, you will find two main inbuilt marketing tools. These tools are:
Email marketing helps you market your product or service at a massive level and at a faster pace. In just one click, you can introduce your offer to a large audience with no apparent cost.
Newsletters keep customers up-to-date about your company’s recent sales or newly launched products. Each newsletter is managed on a subscription basis and is targeted towards individuals whom you have an existing relationship with. It is a handy tool which can be considered as a sub-category of Email Marketing.
The list of customizable solutions in CRM marketing is long and unending. All you need to do is integrate your CRM with a quintessential marketing automation platform.
Your marketing automation tool should have the following features:
Lead scoring enables marketers to concentrate on the most promising leads. Every potential customer receives a score, based on his activities. When a lead matures, i.e. reaches a threshold value, it is sent to a sales representative for appropriate action to be taken.
Lead nurturing is the process of sending a series of automated emails that are triggered based on a person’s behavior. Nurturing leads based on a variety of attributes (behavior, demographics, buying stage, etc.) is a highly sought after feature for marketers.
Monitor every person who visits your website by tracking his behavior, including the pages he visits, the source from where he accessed the website, what keywords he typed on Google that directed him to your website, etc.
Know what your customers and prospects have to say about your company’s products and services, how they respond to email messages and website content, and incorporate that data into your marketing automation platform.
According to SessionCam, 89% of users have integrated their marketing automation with their CRM because it offers ease in process and data management. Integrating CRM and marketing automation is a tested and proven way to boost sales, develop excellent marketing programs and, most importantly, give your clients an unforgettable experience.
Rolustech is a SugarCRM Certified Developer & Partner Firm. We have helped more than 700 firms with various SugarCRM Customization, Migrations and Integrations. Contact us today for your FREE Consultation Session. We will be happy to assist you!