Integrate Magento and Sugar CRM
By Amer Wilson
Magento is an open-source eCommerce application that provides scalability, flexibility and features for business growth. Magento provides feature-rich eCommerce platforms that offer merchants complete flexibility and control over the presentation, content, and functionality of their online channel. With all these advantages a business also need to continuously analyze the customer behavior and enhance buyer experience. The rightly managed customer relationships can help companies to integrate sales, marketing and customer service business functions in order to maximize the value out of each customer interaction.
As Magento has very basic crm capabilities so, converting Magento users to Sugar CRM can greatly enhance business. Magento Sugar CRM integration ensures easy export of website customers to SugarCRM as leads, contacts or accounts. You can export Magento orders to Cases or Opportunities in SugarCRM. This helps sales team save time from data entry from eCommerce system and focus on customers and sales analysis.