Sugar and Magento Integration
By Sarah Meyers
Magento is the leading open source e-commerce platform which handles over $100 billion in gross merchandise volume every year. An e-commerce platform is basically a software application that allows online businesses to manage their website, sales and operations. Ecommerce platforms centralize the business operations and also offer powerful features to run the business smoothly.
6 qualities of Magento:
1. The Best and the most popular ecommerce platforms for selling online
2. Flexible and Open Source Software
3. Innovative Team
4. The Most Customizable ecommerce platform
5. Expert Implementation team and partners
6. Boosts online selling and shrinks cost
6 reasons why you need to Integrate SugarCRM with Magento
1. Smooth and Efficient Order Processing
The integration allows you to collect an enormous amount of data about customers including orders, invoices, products in the wish list, recently viewed products and abandoned carts. This creates a better experience for both the customers and sales team members.
2. Multi-Channel Marketing
Marketing your product using a single channel is not enough nowadays. You need to combine the traditional marketing techniques with digital marketing for the better promotion of your product. SugarCRM and Magento together can better track all the marketing channels so you can see which methods are most effective and which ones need improvement
3. Inventory Sync
With this integration your existing product inventory in Magento can be easily synched to your SugarCRM, enabling your customer representatives to perform some cross-selling and up-selling. This will make your customers spend more time on your website.
4. Better and Faster Customer Issue Management
The integration allows you to manage the customer cases from one central site. This counters the problem of slow response to customer’s issues and complaints. You can easily handle all the customer queries from your SugarCRM in a timely manner.
5. In Depth Knowledge of Customers
SugarCRM will help you track all the activities of your customers and contacts on your Magento Site. This 360-Degree customer view will certainly help you enhance your sales and marketing strategies.
6. Rapid Customization
Customization tools like Sugar Module Builder and Sugar Studio can frame your SugarCRM in a lively manner to fit your ecommerce business needs. With this integration you can add modules and apps and also choose which fields you want to display on your interface.
The Bottom Line!
The integration of SugarCRM with Magento will allow you to have better knowledge of your customers by allowing you to associate Magento data with your contacts in Sugar. All in all, the integration of SugarCRM with Magento is the most efficient and effective IT solutions for CRM in ecommerce available today.
Get on the board and avail the best hybrid ecommerce and CRM solution at your disposal. Contact us today for the integration of your SugarCRM with Magento.