The Literal Meaning of CRM

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CRM is more than just an abbreviation. It’s a wordy representation of complete business strategy and technology. With it, you can manage relationships with customers, streamline business processes, and manage operational affairs. The literal meaning of CRM is actually quite simple. It is easy to understand if you take every word from the term and looked at them individually, they are:

Meaning of CRM

CRM serves the three key constituents of every trade. To grasp the literal meaning and the real logic of CRM, let’s look into every point one by one.


Customers are the most important stakeholders of every trade as, without them, no company can survive. If you are an entrepreneur, you must be familiar with the fact that customers are the building blocks of every business. That makes their ultimate support the reason behind your established organization.

Understanding the key importance of customers for a business, CRM follows a customer-centric approach. It delivers a combination of transactional, analytical, and engagement features to manage all customer-facing operations.

CRM consolidates customer information and finds deep customer insights. You can also use CRM to automate workflows to handle customer interactions and multichannel support for every need.


Business is not a one-shot event, it is a consistent effort that you put to market your product and service among people over and over again to maximize sales and cut down on operational costs. One cannot achieve the ultimate goal of their trade, that is maximizing profit until they share good relationships with the customers.

Hence, you need to keep your customers in a loop, which is important from a ROR (Return on Relationship) perspective. ROR helps businesses stand on the trust of their clients which eventually translates into brand recognition and revenue.

Can you see your customers flicking away? I am sure nobody can. To build and retain relationships, CRM software proposes a number of features that serve the purpose and helps entrepreneurs in maximizing their ROR. You can even maintain customer information in a centralized database, and leave nothing out.


If you want to be successful in your business, management is key.  The managing part of CRM is responsible for end-to-end management including simulation, automation, control, and monitoring of business processes. It facilitates organizations in four major management-related domains including analysis, process designing, forecasting, and implementation of business strategies, and helps the top-level management in developing strategic plans for their business’ substantial growth.

CRM can do everything for you to streamline business processes. This includes data management and providing unprecedented visibility into data to reporting assessments and analyses. It assists you throughout your journey at all management levels, be it executive level, managerial level, or personal performance level. It has something for everything in a business. For example, CRM in Restaurants has revolutionized how operations are carried out in restaurants. With a CRM, restaurants can keep track of consumer behavior, maximize the return on marketing efforts and ensure that you make customers for life.

Key Takeaway

CRM software has much more purpose than acting as a central customer database. That purpose is apparent once you split its name, i.e. Customer Relationship Management, into its three tenants.

This name is taken from the marketing concept of Customer Relationship Management, which includes all the steps taken by businesses to improve customer experiences. You cannot handle these processes with just an out-of-the-box CRM. CRM integrations and customizations would be required to enable this.



Rolustech is a SugarCRM Certified Developer & Partner Firm. We have helped more than 700 firms with various SugarCRM Customizations, Migrations, and Integrations. Contact us today for your FREE Consultation Session. We will be happy to assist you!

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