How to Make the Most of Magento B2B eCommerce Features?

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The B2B eCommerce landscape is changing. According to Gartner, B2B buyers spend 27% of their time researching a product online when considering a purchase. 

As eCommerce is increasingly becoming a priority of B2B buyers, companies need to utilize the best eCommerce platform. For this, there’s no better option than leveraging Magento 2 B2B features to create a truly exceptional B2B buying experience. With Magento 2 eCommerce, companies can smoothly run their operations, personalize the buying process, nurture leads throughout the customer journey and analyze buyers and sellers analytics. 

Before any further ado, let’s dive in to see what makes Magento 2 a complete B2B eCommerce solution and how you can make the most of Magento 2 Development services to fully customize your online store.  

Making Company Accounts Accessible

With Magento 2, B2B online stores have seen a stark increase in growth. Magento B2B has made running an online business quite easy by allowing multiple users to access company accounts. Now, store admins can moderate the company accounts while buyers can also give control to designated users to use their account for purchases. Additionally, to ensure the smooth running of business processes, simply copy the sales representatives in emails to get orders delivered on time and manage business transactions. 

Bulk Orders with Requisition Lists

Another important Magento B2B feature is setting up requisition lists. This allows users to create lists of their favorite products and easily place frequent orders or renew items in no time. Hence, this eliminates the chance of forgetting items that visitors purchased after putting them in the wishlist.

Quick Orders with Multiple SKU Numbers

In B2B eCommerce, it’s about buying things in bulk and availing discounts. Unlike B2C customers, B2B buyers are clear about their purchase and don’t like hindrances in the buying process. With quick orders as an additional Magento 2 B2B feature, shoppers can instantly add things to their cart by entering multiple stock-keeping units (SKU) numbers to the cart in one go. Along with this, users that have a long list can upload the SKU file to enjoy a seamless buying experience. 

Customized Quotes to Win More Sales

Magento B2B has streamlined purchasing products in bulk through eCommerce stores. As business orders are large and higher in dollar amount, you need to personalize the customer experience with quotes and services that fit their business needs. 

Unlike other eCommerce platforms, Magento B2B eCommerce has made it easy to provide customized quotes to users. Shoppers can simply request a quote and submit it to the seller rather than seeing a standardized price at the checkout. Hence, Magento B2B provides a good opportunity for pre-sales negotiation as the end-user can request a quote so you don’t miss out on a big deal just because of some pricing issues.

Better Strategies with Magento Business Intelligence

The Magento B2B feature list is incomplete without its robust business intelligence tool. Derive actionable insights to analyze customer behavior, sales trends of different products and devise the best promotional and discount strategies. Hence, with Magento B2B eCommerce, you can analyze all your data and seamlessly share it with your team with just a click to make the most of your online B2B platform. 

Customized Payment Options

Effectively execute B2B personalization to maximize sales by providing users with convenient payment options to smoothly run business transactions. This will allow you to target high-intent users and utilize all channels to close deals faster. You can also go for Magento 2 integration services to cut the hassle of juggling different platforms and seamlessly integrating payment gateways with your online store. 

Smart Inventory Management

Leverage Magento 2 to improve your online B2B operations by keeping track of your inventory and seamlessly manage orders across different sales channels. Magento 2 offers features that can help optimize your order management process, get real-time inventory updates and keep track of delivery time. 

How Rolustech Can Help Revolutionize Magento B2B eCommerce?

To make the most of Magento B2B features, you should go for customized Magento B2B development services to mirror your business and fully optimize all business processes. While most of your competitors are already using Magento 2 wholesale to run their B2B operations online, you gain a competitive advantage with the best Magento customizations to deliver a personalized buying experience, make the buying process easier for large quantities and orders, streamline payment processing and optimize all back-end B2B operations. 

Thinking about how to take your business to the next level with Magento 2 eCommerce? You are at the right place! 


Interested? Rolustech is a full-service Magento eCommerce Platform development firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a FREE Business Analysis session!

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