What Is Salesforce Commerce Cloud and Why Is It important?
Nowadays it is necessary for businesses to incorporate different channels into their sales and distribution processes to maximize the number of potential customers. The reason for this being that today people are more likely to purchase a specific product online rather than taking out time to visit a mall or a brand outlet. According to statistics, almost 79% of smartphone users have made a purchase online using their handheld device in the course of the last 6 months which goes to show how much online shopping has had an impact globally. This has resulted in a need for a software-based platform that optimizes the entire process of online sales and marketing.
This is where Salesforce Commerce Cloud comes in.
Salesforce Commerce Cloud which was previously known as Demandware is a software as a service (SaaS) by the most popular CRM company Salesforce. It focuses on simplifying and optimizing the entire sales process by offering an array of features specifically designed to revolutionize how brands connect with their customers. Some of the features of Salesforce Commerce Cloud are listed below.
- Social media integration
- Instore extensions
- Content management
- Product management
- Artificial Intelligence-based product recommendations
- Search engine optimization
- Targeted promotion management.
- One-touch payment options
- Pricing management
Salesforce Commerce Cloud offers everything a business needs to take their inventory online and it can be used by both B2B and B2C users to maximize the overall efficiency of their business.
Benefits of Salesforce Commerce Cloud.
The amount of data gathered increases with the growth of a business and so a simple and time-efficient way to analyze this data is important to pave a way for a successful future for the company. You can also make the most of Salesforce Commerce Cloud Integration with other artificial intelligence-based platforms for the purpose of analyzing the data gathered and getting authentic results.
Improved Shopping Experience.
A next-generation artificial intelligence known as Einstein is incorporated into Salesforce Commerce Cloud which offers a seamless and user-friendly shopping experience to online shoppers. It offers the best product recommendations at each step of the shopping journey and keeps generating predictions for shoppers in real-time. This eliminates the need for manual data analysis providing a more streamlined shopping experience for customers. This greatly improves the overall customer service of the business which is essential in today’s market.
With the help of Commerce Cloud retailers can easily manage and share product information across different categories, catalogs, and even websites. This data can also be managed in multiple currencies and languages providing a more global outreach for the business.
This enables the retailer to connect customers with the right article, assortment list, price, offer, and content at the right time to maximize conversion rates and increase the average orders per time and thus increasing the overall sales along with customer satisfaction. This ultimately motivates the retailers and marketers to drive the business without spending funds on technical support.
Salesforce Commerce Cloud customization gives businesses the freedom to personalize it however they feel necessary according to their inventory or target markets. This also includes the checkout process and Salesforce also supports Apple Pay which is one of the biggest online payment platforms.
In 2018, mobile devices accounted for almost 61% of retailer website visits globally which proves that having a mobile-friendly store is crucial nowadays as the number of customers that use their smartphones for purchasing online is increasing exponentially every day. With the help of Salesforce Commerce Cloud and Mobile CRM, all the data can be accessed from anywhere by just a touch. This creates a more rewarding and smoother customer experience.
Which Companies Use Salesforce Commerce Cloud?
Commerce Cloud is used by some of the most well-known brands in the world, unifying customer experiences at every touchpoint and making retail easier to manage both online and offline. This includes brands such as:
The list goes on, but small businesses also have a lot to gain by using Commerce Cloud. In fact it is necessary to resort to such eCommerce solutions to be competitive in today’s market.
Salesforce Commerce Cloud prices have recently been updated to enable smaller merchants who want to use the platform and to compete with big platforms like Magento, Shopify Plus and BigCommerce. The new pricing consists of three main tiers, which are called Starter, Growth and Unlimited respectively. The price of the starter tier starts at 1% GMV and can be used by businesses with a single store and up to two price books. The Growth tier can be used by retailers with up to 5 stores and up to 10 price books and is set to 2% GMV. The unlimited tier is for businesses that want to exceed these requirements.
In the end, it all depends on customer satisfaction which is the most important factor in driving a successful business, especially in today’s competitive market and with all the benefits of Salesforce Commerce Cloud discussed above, it can be said that maximum customer satisfaction can be ensured by using Salesforce Commerce Cloud.
So, when are you signing up for an eCommerce cloud solution for your online business?
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