4 Reasons why a successful Real Estate Agent needs CRM
By Sarah Meyers
Did you know that there are many real estate agents out there who still don’t use a CRM? This is incredibly perplexing for an industry where the expression ‘Time is money’ truly holds true. Even if you are doing well for yourself right now, you can always do better with a CRM. Here are 4 ways how a CRM can help you increase your income per hour while providing more value to your clients and business.
1. Decide better with CRM Analytics
Have you ever felt like you were close but then realized you won’t be writing any contracts down anytime soon? Are you putting hundreds of hours into that one specific deal that isn’t even going to yield you a few hundred dollars? Well, a CRM might be able to answer all of these questions with just a click of a button. CRM analytics can help you better identify your clients’ preferences and segment them into those most and least likely to make a deal. It can also help in learning which clients are more profitable and consequently, how many resources you should allocate to them.
2. Respond quicker
The faster you respond to a new lead, the more likely they are to become a client. Moreover, when your existing clients come to you with concerns or questions, they expect to hear from you as soon as possible. That is why most leading CRMs come with cloud functionalities or have dedicated mobile apps, allowing you to get back to them regardless of where you are. You also don’t have to worry about missing out on someone whose tight schedule doesn’t line up with yours. With a CRM, you can set up custom automated responses to assure your leads and clients that you’ve received their message and will get back to them as soon as possible.
3. Stay in touch with high value clients
Never lose track of your high value clients as a CRM allows you to effectively maintain these contacts in a database and be more proactive in your interactions with them. Instead of forgetting about them after sealing the deal, you can now stay in touch with them. You can even set reminders to send them automated personal messages on special occasions such as birthdays, anniversaries and the holidays. These personal touches tend to go a long way and you can actually improve the chances of a future sale or a referral.
4. Boost Efficiency with CRM Integrations
A CRM can also have a variety of integrations. Multiple apps that you already use can be incorporated into your CRM for you to access from one common interface without the hassle of switching between multiple windows or devices. Bringing useful apps together like this also helps you save time by preventing a lot of repetitive reporting and manual tracking on your part. You can seamlessly integrate your CRM with Google Apps to manage and track all your leads, files, events and interactions from one place. Similarly, CRM integration with an accounting application like Quickbooks or Xero eliminates the need for manual data entry when generating an invoice or a contract as that exact information is already available inside your CRM.
The Bottom Line!
From lead generation through closing the deal and even staying in touch with clients after that, a CRM is with you every step of the way. A well-utilized CRM system can change your world for the better. Besides helping you generate more business, it can also help you take back your time. This is time you can dedicate to things that are important to you and you’ve been missing out on.
We can help your CRM do the same for your business. Contact us for your FREE consultation session.