When your employees come to the office and sit in front of a computer to log into their CRM system, one of two scenarios can play out: they either see a generic and mundane login screen with the default CRM logo prompting them to sign in or there can be a well-designed and welcoming screen asking them to log in to the software they will be using all day long. Most people would opt for the second option, but some might wonder if there is a utilitarian benefit of having a well-designed login screen. Let me explain.
The design of a CRM’s user interface plays a critical role in its success. No matter how good a CRM is, it will not be able to achieve an organization’s goals if employees are hampered by a dull and boring user interface. Good user experience is marked by how useful, usable and most importantly, desirable any software interface is, explains Forrester’s Principal Analyst, Mike Gualtieri.
We have already discussed SugarCRM theme customization. Now, let’s look into another way of making Sugar more aesthetically appealing, SugarCRM login screen customization. In this post, I have enumerated 10 great examples of how your Sugar login screen can be customized to change its look and feel.
First Things First…
Sugar’s default Login Screen
This is what the Sugar login screen looks like by default.
10 Great Examples of how SugarCRM Login Screens can be customized
1. Reflect your brand’s personality
One great way to redesign your login screen is to reflect your brand’s personality. It can also be designed to reflect the personas of your users, what they like, dislike or aspire to be.
The example below shows a login screen for a Gym or Fitness Center.
2. Show the users why they are logging in
In this example of a travel agency, the users are shown what they would be doing once they log into Sugar. This message should resonate with the user and give their work a sense of purpose.
3. Using irony where you can
In this example, the irony is in the tagline: while users work the clients smile. Not at them though; the message is for a dental clinic which shows that the work of dentists contributes to the smiles of patients.
4. A story about the company’s history
The login screen can be customized to tell a story, possibly of your company’s beginnings and where it has come from. This gives users a sense of affiliation with the company which is larger than the daily routine work. The example below implements this idea for home movers.
5. Using a picture of your actual workspace
This login screen shows an image of the office itself to the users, which makes them feel that they are logging into an all-encompassing software that not only runs their business but is a part of it.
This can also be further customized to add multiple images with a slider.
6. Using the psychology of colors to arouse emotion
The color red is used in the example below. Red signifies excitement and energy and ignites the same emotional response in people viewing it.
7. Something motivational for your team
You could use a motivational quote or a motivational message for the users to see before they login. In the example below, a motivational message is shown for a company that uses Sugar as a helpdesk solution.
8. Your company’s tag line
A tag line of your company coupled with a great image makes for a wonderful combo. Check out the example below.
9. Giving users a sense of fulfillment from their daily work
Demotivated and unfulfilled users do your business no good. The users should get a sense of meaning from their daily routine. This is especially true nonprofits and cause-oriented businesses.
10. Using light humor
Light humor hurts nobody. Benefit? It gets users in a good mood when they start off their mornings.
11. Yes I know we promised 10 examples, But
We kept the best for last. You could play a video on your Sugar login screen. This could be a promotional, marketing or a company profile video you already have. With a little bit of back end customization, we can virtually modify your Sugar login screen to look the way you desire.
Rolustech is a Certified SugarCRM Partner Firm. We have rendered services to more than 600 satisfied clients globally and helped them with SugarCRM Customization, Integration, Implementation, Maintenance and Support.