SugarCRM Login Screen Customization: 10 Awesome Login Screen Ideas
By Sarah Meyers
When your employees come to office and sit in front of a computer to log into their CRM system, there can be one of the two scenarios: they either see a generic and mundane login screen with default CRM logo promoting them to sign in or there is a well-designed and welcoming screen asking them to login into the software they will be using all day long. Everyone would opt for the second option but at the same time wonder if there is any utilitarian benefit of having a well-designed login screen. Let me explain.
The design of a CRM’s user interface plays a critical role in its success. No matter how good a CRM is, it will not be able to achieve an organization’s goals if employees are hampered by a dull and boring user interface. Software provides great user experience when it is useful, usable and most importantly desirable, explains Forrester’s Principal Analyst, Mike Gualtieri.
One of the key aspects of making a CRM like Sugar desirable to use is to make the login screen so attractive that it arouses emotionality in the user. In this post, I have come up with 10 great examples of how your Sugar login screen can be customized to change its look and feel.
First Things First…
Sugar’s default Login Screen
This is how the Sugar login screen looks by default.
10 Great Examples of how SugarCRM Login Screens can be customized
1. Reflect your brand’s personality
One great way to redesign your login screen is to reflect your brand’s personality. It can also be designed to reflect the personas of your users, what they like, dislike or aspire to be.
The example below shows a login screen for a Gym or Fitness Center.
2. Show the users why they are logging in
In this example of a travel agency, the users are shown what they would be doing once they log into Sugar. This message should resonate with the user and give their work a sense of purpose.
3. Using irony where you can
In this example, the irony is used that while users work the clients smile. Not at them though; the message is for a dental clinic which shows that the work of dentists contributes to the smiles of patients.
4. A story about the company’s history
The login screen can be customized to show a story of your company’s beginnings and where it has come from. This gives users a sense of affiliation with the company which is larger than the daily routine work. The example below implements this idea for home movers.
5. Using your company’s Image
This login screen shows an image of the company itself to the users which make them feel that they are not logging into any CRM but an all encompassing software which runs their business.
This can also be further customized to add multiple images with a slider.
6. Using psychology of colors to arouse emotion
The color red is used in the example below. Red signifies excitement, boldness, passion, energy and ignites the same in people.
7. Something motivational for your team
You could use a motivational quote or a motivational message for the users to see before they login. In the example below, a motivational message is shown for a company which might use Sugar as a helpdesk solution.
8. Your company’s tag line
A tag line of your company coupled with a great image makes for a wonderful combo. Check the example below.
9. Giving users a sense of fulfillment from their daily work
Demotivated and unfulfilled users do your business no good. The users should get a sense of meaning from their daily routine. This example perfectly fits nonprofits and cause oriented businesses.
10. Using light humor
Light humor hurts nobody. Benefit? It gets users in a good mood when they start off their mornings.
11. Yes I know we promised 10 examples, But
We kept the best for last. You could play a video on your Sugar login screen. This could be a promotional, marketing or a company profile video you already have. With a little bit of backend customization, we can virtually modify your Sugar login screen to look the way you desire.