SugarCRM Login Screen Customization: 10 Awesome Login Screen Ideas


When your employees come to office and sit in front of a computer to log into their CRM system, there can be one of the two scenarios: they either see a generic and mundane login screen with default CRM logo promoting them to sign in or there is a well-designed and welcoming screen asking them to login into the software they will be using all day long. Everyone would opt for  the second option but at the same time wonder if there is any utilitarian benefit of having a well-designed login screen. Let me explain.

The design of a CRM’s user interface plays a critical role in its success. No matter how good a CRM is, it will not be able to achieve an organization’s goals if employees are hampered by a dull and boring user interface.  Software provides great user experience when it is useful, usable and most importantly desirable, explains Forrester’s Principal Analyst, Mike Gualtieri.

We have already discussed SugarCRM theme customization. Another key aspect of making a CRM like Sugar desirable to use is to make the login screen so attractive that it arouses emotionality in the user. In this post, I have come up with 10 great examples of how your Sugar login screen can be customized to change its look and feel.

First Things First…

Sugar’s default Login Screen

This is how the Sugar login screen looks by default.

SugarCRM login screen customization

10 Great Examples of how SugarCRM Login Screens can be customized

1. Reflect your brand’s personality

One great way to redesign your login screen is to reflect your brand’s personality. It can also be designed to reflect the personas of your users, what they like, dislike or aspire to be.

The example below shows a login screen for a Gym or Fitness Center.

SugarCRM login screen customization

2. Show the users why they are logging in

In this example of a travel agency, the users are shown what they would be doing once they log into Sugar. This message should resonate with the user and give their work a sense of purpose.

SugarCRM login screen customization

3. Using irony where you can

In this example, the irony is used that while users work the clients smile. Not at them though; the message is for a dental clinic which shows that the work of dentists contributes to the smiles of patients.

SugarCRM login screen customization

4. A story about the company’s history

The login screen can be customized to show a story of your company’s beginnings and where it has come from. This gives users a sense of affiliation with the company which is larger than the daily routine work. The example below implements this idea for home movers.

SugarCRM login screen customization

5. Using your company’s Image

This login screen shows an image of the company itself to the users which make them feel that they are not logging into any CRM but an all encompassing software which runs their business.

This can also be further customized to add multiple images with a slider.

SugarCRM login screen customization

6. Using psychology of colors to arouse emotion

The color red is used in the example below. Red signifies excitement, boldness, passion, energy and ignites the same in people.

SugarCRM login screen customization

7. Something motivational for your team

You could use a motivational quote or a motivational message for the users to see before they login. In the example below, a motivational message is shown for a company which might use Sugar as a helpdesk solution.

SugarCRM login screen customization

8. Your company’s tag line

A tag line of your company coupled with a great image makes for a wonderful combo. Check the example below.

SugarCRM login screen customization

9. Giving users a sense of fulfillment from their daily work

Demotivated and unfulfilled users do your business no good. The users should get a sense of meaning from their daily routine. This example perfectly fits nonprofits and cause oriented businesses.

SugarCRM login screen customization

10. Using light humor

Light humor hurts nobody. Benefit? It gets users in a good mood when they start off their mornings.

SugarCRM login screen customization

11. Yes I know we promised 10 examples, But

We kept the best for last. You could play a video on your Sugar login screen. This could be a promotional, marketing or a company profile video you already have. With a little bit of backend customization, we can virtually modify your Sugar login screen to look the way you desire.

SugarCRM login screen customization

Rolustech is a SugarCRM Certified Developer & Partner Firm. We have rendered services to more than 600 satisfied clients globally and helped them with SugarCRM Customization, Integration, Implementation, Maintenance and Support.

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