Analytical Softwares are in high demand. Businesses are increasingly realizing the importance of synthesizing the data that usually languish, without any purpose, within the CRM. SugarCRM is one of the best analytical CRMs in the market. Why do we say this? Let’s discuss this in detail.
Analytical CRM: what does the term mean?
Analytical CRM is one that can make sense of the expansive data that now resides in your CRM. It is not only a tool to organize and manage your data but it goes a step further! It can quickly identify patterns and give reliable projections. You can view all of this information in your dashboards and can also generate reports. This is usually achieved through the business intelligence and data analytical tools embedded in your CRM.
CRM analytics not only take the customer data into account but use sales, marketing, and service-related data to generate insights. This process gives you a 360-degree view of your business processes. Simultaneously, analytical CRMs give you a clear-eyed vision of the future through reliable predictive analytics and forecasting. This way you can plan everything ahead of time!
Data Analytics in Sugar
CRM analytics comes with various benefits and are coveted for many reasons. Data Analytics in Sugar comes in a variety of forms. You can use the dashboards and reports in Sugar to get a holistic view of your sales and customer base. The synthesized data gives you insights into everything that is happening. Similarly, artificial intelligence – a relatively new feature, allows you to leverage predictive analytics and make the most of reliable forecasts.
How will data analytics help you? First and foremost, you will be able to craft impactful marketing campaigns. Through analytics, you can read the mind of your customers and understand their needs better. This means that you can market your products in the most appealing way possible. At the same time, you can use these insights to improve your customer experience. For example, through analytics, you can highlight the most frequent queries or complaints raised by your customers. Your company can generate an automated feedback loop so that those issues are resolved quickly and adequately. Similarly, predictive analytics will give you reliable projections on sales. You can thus optimize your internal business processes to complement the expected rates. If you are already using your CRM for data mining then analytics will collate that information into actionable insights. A comprehensive understanding of the future of your target market will enable you to offer the services and products that are in demand.
All in all, data analytics in Sugar will push your company’s productivity, efficacy, and profitability to a whole new level. Let us now look at what each of the features we have mentioned above in greater detail.
Artificial Intelligence in Sugar
Artificial Intelligence has been recently embedded in Sugar to provide a robust CRM solution. It comes with a plethora of benefits. For example, it not only consolidates your data but also broadens the scope of analytical insights provided by SugarCRM by comparing and contrasting the data within the CRM with the market data. This broadening of vision will ensure that your company is closely attuned to the needs of the market. Furthermore, it means that you can perform big data analytics from within your SugarCRM. More than that AI will enable you to optimize internal business processes and adopt advanced workflows. This Sugar accomplishes by identifying the most cost and time-effective pathways to complete tasks.
AI in Sugar will assist you in enhancing your conversion rate. You can do that by providing optimal customer service. AI can bring business intelligence to your processes. What’s more, it can automate your customer service to a large degree.
Dashboards are your window into everything that is happening in your organization. You can create specialized dashboards for all of your modules for example you can create separate dashboards for sales, marketing, and accounting among others. A generic dashboard can also be created to access a unified vision of your business. You can add the filters to increase the functionality of the Dashboard. You can create tabs and update counters to track important projects or deals.
Sugar reports can be generated both manually and automatically to get real-time insights into everything that is happening in your business. These reports can be as complex as you want them to be. Visually appealing formats can also be accessed. The reports come with graphs and charts. You can understand everything that is happening in your business with just one look! You can leverage the option of advanced reports to get the ultimate overview of all aspects of your business. Sugar Reports are thus an excellent way to simplify complex decision making.
That’s A Wrap!
Data Analytics in Sugar is a sure way to higher business growth and greater profitability. It enables you to scale the complex terrain of customer choices and preferences. Furthermore, it facilitates the decision-making process through real-time reporting, predictive analytics, and reliable forecasting. In addition to the analytics, Sugar is an ideal CRM option because it is highly customizable and extremely flexible. The quarterly updates on Sugar mean that its technology is always up to date, take for example the second quarterly Sugar update for 2020. Sugar Mobile further makes Sugar a very accessible and easy to use option. Interested in implementing Sugar? Reach out to Rolustech today.
Rolustech is a SugarCRM Certified Developer & Partner Firm. We have helped several firms with various Sugar Migrations and Integrations. Get in touch today for your FREE Business Analysis. We will be happy to assist you!