In any business, time is money. To close a deal, your salesperson needs to be in touch with the right lead at the right time and with the right information. For this to happen, the sales reps need to have access to data at all times. But what if they are out on the road or away on a business trip? Does this mean that they won’t be able to conduct business as usual? Well, no business can afford such a scenario and that is exactly why Mobile CRM is the need of the hour.
What Is Mobile CRM?
Mobile CRM empowers sales reps to access customer data and customer accounts on their mobile phones/tablets. An ideal Mobile CRM would let them do everything they could with a traditional CRM without requiring them to be at their office desk.
Don’t Underestimate the Power of Mobile CRM
Research by Innoppl Technologies shows how 65% of sales reps who work at companies that have adopted a Mobile CRM have achieved their sales quotas as opposed to just 22% of reps from non-Mobile CRM enabled companies.
The Benefits of Mobile CRM:
Mobile CRM will open new and unexplored avenues for your sales team. The key to success in today’s business landscape is not to work harder but to work smarter. Mobile CRM is one tool that will give your organization a distinct advantage. Following are the benefits that ensue once business organizations adopt Mobile CRM.
Accelerate the Sales Process
By having access to crucial information such as product information, account history, price lists etc., sales reps can make well informed decisions quickly and respond to leads faster.
Less time will be wasted searching for a contact and trying to remember what conversation you had the last time and more time will be spent on having meaningful discussions.
This will accelerate the customer buying process, leading to improved conversion rates.
Improved Quality of Data
Without Mobile CRM, there is the risk of salespeople not updating their CRM data properly due to forgetfulness combined with the inability to do so since the conventional CRMs lack mobility features. Now, sales reps can collect information at the source and update the CRM in real-time.
This results in the data being organized, accurate and error free.
Facilitates Data Access
With information being updated on a regular basis, people back at the office will have access to the most recent and relevant information regarding a lead and can act accordingly to close it.
This will ensure that there is no overlap in the workflows of the sales department.
Enrich Customer Experience
To earn the loyalty of customers, you need to make them feel important and for that, you need to address their concerns instantly. If you do not have a Mobile CRM, you will no longer be able to communicate with your customers once you are on the go. This will make them feel neglected which can have serious consequences for your business.
Mobile CRM enables increased connectivity so that your sales team can provide a proactive customer service and serve them in an outstanding fashion.
RSugar for iPhone is one great example of Mobile CRM that has caused a lot of ease for its users.
Faced with an overwhelming amount of competition, sales reps need to bring their A game forward or else they will lose customers to competitors. Having your sales team equipped with a Mobile CRM not only offers a degree of flexibility but is also a proven way to increase sales and boost productivity.
If you still haven’t adopted Mobile CRM for your business, now is the time. Get in touch for a FREE CRM Consultation and we will help you choose the best Mobile CRM that aligns with your business model.
You might also be interested in reading our blog, “5 Tips to Motivate your Sales Team to use a CRM“.
To further explore the relationship between CRM and Sales, read the blog, “8 ways CRM Empowers Sales Professionals“.