The biggest advantage of having a CRM is that you have all of your data consolidated and stored in one place. From customer profiles to customer purchase history, every interaction that you have with your customers can be documented so you can actually utilize the information you have access to and build deeper, more meaningful relationships with your customers.
Recognized by leading market analysts as visionary and innovative, SugarCRM has been deployed by more than 1.5 million users across the world. The reason for the success Sugar enjoys with enterprises worldwide lies in its flexible, extensible, scalable and versatile nature. If you are just relying on an out-of-the-box Sugar solution, then you are not utilizing your CRM to its full potential and hence, not maximizing your ROI.