Salesforce Pricing

The Salesforce Pricing model is fairly straight forward with various features and functionalities on offer in a tiered system to allow companies to spend on only what they need from Salesforce. The license cost is based on a per user per month subscription model in various different Salesforce editions pertaining to the needs of an organization.


Salesforce Pricing for Sales Cloud

Salesforce Sales Cloud is one of the clouds within the Salesforce Cloud that comes with numerous features to help you sell faster and smarter. Salesforce Clouds are divided into 4 different editions with functionalities and features modeled according to the price.

  • Salesforce Essentials: Account and Contact Management, Opportunity Management, Customizable Sales Process, Task Management and Lightning Dialer. Essentials include all basic CRM functionalities to help you get started.
  • Lightning Professional: Extended Lead Management features including lead assignment/routing, Rules-based lead scoring, duplicate blocking, mass email, and campaign management make up the main features of this Salesforce Professional Edition. Manage sales on the go with Sales Console App and Forecasting mobile app. Lightning Professional is made for organizations looking to maximize sales and productivity.
  • Lightning Enterprise: A step further than Lightning Professional, Enterprise is a Salesforce enterprise edition for Sales Cloud that involves twice as much features with complete Lead Management, Customer Management, and Forecasting functionalities. It comes with complete CPQ components to manage Contracts, Orders, and Quotes. Pre-built AppExchange packages help you hit the ground running and inter-company collaboration help keep everyone working coherently.
  • Lightning Unlimited: As the name suggests, make unlimited business processes with Process builder tool, configure unlimited profiles and page layouts along with roles and permissions. Lightning Unlimited also includes Full Sandbox components for free, allowing you to test and code in separate environments without compromising your operations. Alongside that, you also get Developer Pro Sandbox that can hold larger databases compared to Developer Sandbox (also included). Besides this, Lighting Unlimited also includes access to premier success resources, 24/7 toll-free support, developer support, and configuration services.

Salesforce Pricing for Sales + Service

Combine Sales and Service to get a detailed overview of your customer. These Salesforce editions come in these three variants to give you a 360-degree look at your customer from start to finish and beyond:

  • Lightning Professional – €100 user/month: Find complete account and contact management including activity history, customer communications, and internal account discussions. Manage your cases efficiently with automated inquiry routing, ensuring that the right agent handles the right case. Track opportunities with all the details including stages, products, competition, quotes, etc. The following features are also included in Lightning Professional
    • Order Management
    • Task & Event Tracking
    • Single Salesforce Console App
    • Mobile Access and Administration
    • Email Integration
    • Web and Email Response
    • Unlimited Apps and Tabs
    • CTI Integration


  • Lightning Enterprise – €175 user/month: Includes all features from Lightning along with the following to help you configure an all-inclusive CRM to cover your sales and service operations.
    • Multiple Salesforce Console Apps
    • Enterprise territory Management
    • Advanced Forecasting
    • Team Selling
    • Workflow and Approvals Automation
    • Full profiles and page layouts
    • Salesforce Private AppExchange
    • Custom App Development
    • Multiple Sandboxes
    • Enterprise Analytics
    • Salesforce CPQ
    • Live Agent Web Chat
    • Live Video Chat
  • Lighting Unlimited – €325 user/month: Salesforce presents unlimited Sales and Service components to take care of all your CRM needs once and for all. Lightning Unlimited includes all Lightning Enterprise features as well as Salesforce Support along with:
    • Additional Data Storage
    • Expanded Sandbox Environments
    • 24/7 toll-free support
    • Access to 100+ admin services
    • Unlimited Online Training
    • Sales Data
    • Sales Cloud Engage
    • Salesforce CPQ
    • Knowledge Base
    • Customer Community
    • Live Video Chat

Salesforce Pricing for Service Cloud

Make use of Salesforce Service Cloud to give your customers an effective personalized experience. The Salesforce Service Cloud comes with clever features powered by Artificial Intelligence that brings the right information to support agents, monitor customer behaviors and predict their actions. Service Cloud comes with the following Salesforce pricing structure and plan:

  • Salesforce Essentials – €25 user/month: Out-of-the-box service solution for up to 5 users. Get automated case assignment and response along with case escalation queues and web/email case capture. The Essentials edition also comes with Lead-Contact account management, customizable reports and dashboards and opportunity tracking.
  • Lightning Professional – €75 user/month: It comes with components that allow collaboration across the company along with all the productivity tools in Essentials. Read-only Knowledge base, Case Milestone tracker, CTI Integration, Orders Management and Developer Sandbox are some of the mainstay features of Salesforce Lightning Professional for Sales Cloud.
  • Lightning Enterprise – €150 user/month: Lightning Enterprise includes all features from Professional along with Advanced Case Management, Self-Service Communities, Advanced reporting features, Offline Access and workflow and approval automation. Enterprise also includes Salesforce Identity that allows a single sign-in for all enterprise apps.
  • Lightning Unlimited – €300 user/month: Besides all the Enterprise features, this includes a comprehensive 360 degree view of all your CRM operations. Additional features in Lightning Unlimited include Full Sandbox, Access to Premier Success Resources, 24/7 toll-free support, Salesforce Developer support, configuration services and access to accelerators.

Salesforce Pricing for Marketing Cloud

Salesforce Marketing Cloud editions are defined by their functionalities. Depending upon the marketing needs of your business and preferred marketing platforms you can pick one of the following with individual Marketing Cloud Pricing:

  • Email, Mobile, and Web Marketing: Tailor email, web and mobile operations for all your customers with 4 variants of this medium. Basic includes Subscriber profiles, drag-drop segmentation, email, and mobile-optimized templates, contact management and workflows, personalization tools and Integration with Salesforce Service and Sales Cloud. Pro further includes access to personalization builder, automation studio, triggered communication, automated workflows, and web/mobile analytics. Corporate includes all Pro functionalities along with Journey builder that lets you customize customer journeys with relevant trigger actions, multichannel predictive content, and advanced reporting. However the Salesforce Enterprise edition is your one-stop shop for all your email, mobile and web marketing needs, it includes all the above-mentioned features along with real-time big data segmentation, distributed sending, locked templates and custom roles and permissions. 
  • Social Media Marketing: Social Media Marketing is priced in 4 different variants with corresponding functionalities and features. Basic entails 2 social accounts, 20,000 monthly mentions, brand engagement and management tools for all major social networks. Pro adds to all these features with 10 social accounts, 250,000 monthly mentions, and App Partner access. Corporate includes 20 social accounts, 1.5M monthly mentions, posts automation and an Integration with Service cloud. Salesforce Enterprise lets you maximize all your social media marketing efforts by integrating across teams, brands and geographies; it is targeted towards large multinational conglomerates.
  • Digital Advertising: Salesforce CRM pricing for Marketing Cloud depends on the scale of your organization and the needs of your business. Get in touch for details.

Salesforce Pricing for Platform

For a robust all-inclusive CRM for every business process, app and employee, organizations should opt for a Salesforce Platform subscription. There are 4 editions of the Platform available with different Salesforce Pricing plans.

  • Employee App Starter – €25 user/month
    • Custom app development – 10 objects per user
    • App development with Lightning
    • Community for employees
    • Account and Contact Management
    • Task and Event Tracking
    • Knowledge Base
    • Salesforce Identity
    • Cloud database
    • Mobile Development Kit
  • Employee Apps Plus – €100 user/month
    • All Employee App Starter features included
    • Custom app development – 110 objects per user
    • App development with Lightning
    • Customizable Reports and Dashboards
    • Assets and work orders
    • Employee Cases
    • Native Collaboration
    • Salesforce Identity
    • Integration via real-time APIs
  • Heroku Enterprise Starter – €4000 company/month
    • Support for open-source languages
    • Smart containers and elastic run time
    • Services add-on ecosystem
    • Fine-grained access controls
    • Enterprise account team
    • Salesforce Identity federation
    • Team and user administration
    • Resource utilization management
    • Trusted application operations
    • Salesforce data synchronization
  • Platinum Unlimited – Available on demand
    • Lightning custom apps
    • Lightning Platform
    • Heroku Enterprise
    • Postgres database
    • Essential add-on
    • Salesforce data synchronization
    • Salesforce Identity federation

Salesforce Pricing for Community Cloud

  • Customer Community: Give your customers a platform for self-service, streamline your customer management operations and take your customer relationships to a whole new level. Customer Community is a Salesforce edition for Community Cloud that can build the community you need to prosper. Priced depending upon usage, it includes Community management, Search engine optimization, Lightning community templates and 10 custom objects in Salesforce platform. You can even get it customized to fully align with your business!
  • Partner Community: Manage your resellers, distributors and agencies with Partner Community that allows Salesforce automation, data sharing controls and mass emails, campaigns and content libraries.
  • Employee Apps and Community: Increase employee productivity and engagement at just €25 per user/month. Get all features of Customer Community along with API services, role permissions, community management and chatter collaboration.

Salesforce Pricing for Lightning

Extend the power of your Salesforce CRM with the lightning fast Salesforce Lightning. It comes in 3 different variants with each building upon the last with more features and functionalities to help you take your business to new heights.

Lightning Platform Starter: The standard Salesforce Lightning pack comes with 10 custom objects, Lightning flow automation, and Lightning App builder, along with a number of other features that help you integrate it with third-party systems, build custom mobile apps, collaborate within your organization and connect to customers more effectively.

Lightning Platform Plus: The advanced Salesforce Lightning Plus has 110 custom objects and all the features already found in Lightning Platform starter. Lightning Plus also has the Lightning Console bundled in along with Accounts and Contacts, Customizable Reports, and Task Management features.

Lightning Platform Unlimited: Lightning Platform Unlimited has 2000 custom objects, Salesforce Connect features, MySalesforce, and a full sandbox instance; all of it on top of the features of Lightning Platform Plus. Salesforce Lightning Unlimited is an end-to-end solution for large multinational enterprises.

Salesforce Pricing for Commerce Cloud

Salesforce Commerce Cloud is a leading eCommerce platform that has all the tools for a robust digital commerce experience. Salesforce Commerce Cloud has quickly positioned itself as the go-to platform for large enterprises looking for a multi-tenant solution with an omnichannel approach.

When it comes to Commerce Cloud Pricing, Salesforce uses the GMV system. It is calculated as a percentage of the gross merchandise or products sold in a specific period of time. In other words, you pay a percentage of your sales to Salesforce.

Salesforce Pricing Cloud has 2 variants, Salesforce B2C Commerce helps you optimize your digital store for customers and shoppers. with quick order processes, social extensions, and personalized merchandising, among other things.

Salesforce B2B Commerce caters to enterprise level complexities, optimizes B2B functions, and reduces cost and resource allocation. 

Q. Which Salesforce Cloud edition is right for my business?

Salesforce Lightning Essentials is a great choice for small and large businesses. It offers the following:

  • Out-of-the-box CRM for up to 5 users, starting at $25/user/month
  • Access to Trailhead, Einstein, and the Salesforce AppExchange


Q. How much is Salesforce monthly?

The price of Salesforce Cloud varies depending on the services that you use. It starts from:

  • US$25/user/month for Essentials
  • US$75/user/month for Professionals
  • US$150/user/month for Enterprise
  • US$300/user/month for Unlimited


Q. Is Salesforce expensive?

Salesforce isn’t expensive as it provides unparalleled features to its customers to streamline their business processes and skyrocket growth. For the price that you have to pay, Salesforce is an excellent investment and yields an impressive ROI on CRM investment.


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