Salesforce Customization

We understand that you want a solution that fits your own unique business processes in an intuitive and effective manner. Salesforce features a totally open ecosystem and has been specifically designed for configuration and customization. We can tailor and extend your system’s functionalities with Salesforce Customization to meet your individual needs. We develop custom solutions that extend your Salesforce CRM functionalities, allowing you to carry out a multitude of tasks.


Salesforce is the world’s number one CRM and has millions of users worldwide across hundreds of industry verticals. However, each business is unique and has certain distinct process workflows. As Certified Salesforce Consultants, we understand that an off the shelf Salesforce platform cannot fit each business alike and give the desired outcome, it has to be customized.

Rolustech makes sure your business processes are kept intact by customizing your Salesforce to suit your processes and not the other way around. Our technically proficient team possesses extensive knowledge of the Salesforce Cloud platforms: Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and Community Cloud. We provide Salesforce Implementation services that are aligned to the size, processes, and operations of your business to make sure you get the perfect tailored solution for your needs.

We help you achieve a perfectly customized Salesforce which becomes a driving force for your Marketing and Sales teams to add new value to your business. Having served the CRM industry for over a decade, we have successfully completed more than 700 custom CRM projects for our clients worldwide. We have gained widespread recognition and respect in the CRM industry for our competency and technical mastery. With our in-depth industry knowledge, profound customer experience, cutting-edge technology, and proven delivery methods, we provide the best-fit, scalable, and secured Salesforce solution which delivers tangible results.

Salesforce Configuration

Salesforce provides some great out of the box configuration options. We can leverage these to masterfully develop applications in Salesforce. Our team of experts can identify areas where custom Salesforce application development and integrations are needed, and ensure their successful execution and implementation. We have expertise in developing both Sales and Service Apps as well as overseeing client profiles and security settings.

Our Configurations include:

  • Additional Objects and Fields
  • Additional Tabs and Applications
  • Changes in Workflows
  • Additional Reports
  • Defining Validation Rules
  • Customized User Interface
  • Page Layout and Record Types
  • AppExchange Apps

Salesforce Customization

Being Salesforce Certified Experts, we are best equipped to customize and personalize your existing Salesforce CRM solution according to your unique business needs. We have vast experience with the Salesforce platform and possess complete grasp over custom objects, fields, data management techniques and workflow customization in Salesforce.

Our Salesforce Customizations include:

  • Apex Classes
  • Apex Triggers
  • 3rd Party Integrations
  • Visualforce Components/Pages
  • Visualforce Emails
  • Creating Lightning Components
  • Building Sites
  • Using CSS to alter the page layout
  • Adding capabilities with JavaScript

Benefits of Salesforce Customization

Boost Productivity

Salesforce customization can help in making the tasks easier for employees as they will have a platform that mirrors the business.

High ROI

Leveraging Salesforce customizations will help to streamline business processes and generate high revenue resulting in a high return on investment.

Increased User Adoption Rate

Customizing Salesforce according to your business will motivate the users to leverage the CRM platform and utilize it in their day-to-day tasks. 

Salesforce Products That We Customize

Rolustech has a vast experience of customizing Salesforce products and adding value to its customer’s experience. We have certified Salesforce developers who deliver exceptional results and have expertise in different Salesforce products including:

  • Salesforce Marketing Cloud
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Salesforce Financial Services Cloud
  • Salesforce Nonprofits Cloud
  • Salesforce Chatter

Salesforce UX Optimization

The hallmark of a great software lies in the ease of its usability. As Salesforce Customization Consultants, we can customize your Salesforce interface to drive your user adoption and consequently make user retention easier. We are exceptionally skilled in Salesforce Customization involving APEX and VisualForce and can make your interface gel perfectly with the needs of your organization so that you can navigate Salesforce easier than ever.

Salesforce App Development

Make the most of your Salesforce Platform with custom Salesforce Mobile Apps that can help you get the most out of your CRM data. Rolustech provides custom Salesforce App development services to help you harness the most out of your business operations. We at Rolustech focus particularly on how your custom Salesforce app can stand the test of time by understanding your needs, target audience, and scalability. By taking it as a process, we incorporate agile development techniques to frequently tweak and adjust your Salesforce application.

Salesforce Personalization

We can also revamp your Salesforce Cloud to a completely new look that reflects your individual business identity. Our team has developed extensive Lightning components for clients belonging to different industry verticals. We also provide Salesforce Training to ensure these changes are sustainable and specialize in designing and implementing custom Salesforce Community themes and layouts. Rolustech has also used theme layout types to apply custom themes to individual pages providing our clients the ability to
change the look and feel of the layouts from one central location – Salesforce Community.

Why Choose Rolustech for Salesforce Customization Services?

Rolustech strives to provide high-quality services to its clients and meticulously handles all aspects of the CRM platform. Our certified Salesforce Developers and Experts have vast experience in different industry verticals. With Rolustech, you don’t need to worry about your CRM as you will get the best Salesforce customization services with flexible support packages.

Q. How is Salesforce customization different from Salesforce configuration?

Salesforce configuration is when user-defined values are provided to enable a given feature or module to function in Salesforce. Customization is when any feature or functions which are not available as a part of an application are added to Salesforce.


Q. What is an Object in Salesforce?

Objects are database tables that make it possible to store an organization’s data on Salesforce. There are two types of Objects:

  • Standard Objects: objects provided by Salesforce
  • Custom Objects: objects not provided by Salesforce

Rolustech created numerous custom objects that can store unique and tailored information as required by an organization.


Q. Why choose Rolustech for Salesforce customization, integration, or migration?

We are CRM experts and have been in the industry for over 12 years. We successfully delivered a wide variety of customizations across several industry verticals. We are certified Salesforce partners and our dedicated team of Salesforce experts makes sure each project entails full customer satisfaction.


Q. What types of customizations are possible in Salesforce?

Salesforce is known for its easy customizability and the possibilities for customization range from custom fields and modules all the way to custom dashboards and third-party functionality that can be integrated with Salesforce.


Q. Why should you customize Salesforce?

CRM customization allows your interface as well as your processes to align with your business’s specific needs, making it much more convenient for the entities involved to navigate through it, thus increasing the overall productivity and streamlining the adaption process.


Q. How Much Does It Cost To Customize Salesforce?

Based on your requirements, the size of your business, and your operations, the cost for customizing your Salesforce can vary. In order to get an accurate estimate of how much will your CRM customization cost, you should get a free estimate from Salesforce experts.


Q. How long does it take to customize salesforce?

The time it takes to customize Salesforce varies from company to company. For smaller companies with simple requirements, it can be done in a couple of weeks. For larger companies, it can take anywhere from a number of weeks to multiple months. In order to get an accurate timeframe for your Salesforce customization, you can get a free estimate from Salesforce experts.


Q. Can Salesforce be customized on your own?

Customizing any CRM platform is a complicated process. While Salesforce is easy to customize, in-depth customization requires experience in software development. Customizing your Salesforce on your own is not recommended. Your best option is to get in touch with certified Salesforce experts and share your requirement with them.

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