Why is Mailchimp and Salesforce Integration Interesting?
Salesforce is the top cloud-based sales platform with a wide range of applications and rich CRM features. Using the Salesforce CRM platform and its automation tools, an organization will be able to increase their sales and productivity, improve internal communication, and track marketing efforts and results in real time. Built-in Salesforce Mailchimp Integration allows to import Mailchimp Salesforce Integration contacts to your MailChimp list, and view MailChimp campaign activity data in Salesforce. MailChimp is a robust cloud-based platform that lets you send emails to multiple recipients at a time.
The modern world of sales is continuously changing over time. Expanding leads and contacts can be hard to manage and making sure everything is managed can take up a lot of your time. You may find yourself wasting many hours on just admin tasks which is not productive. As soon as you see your sales contact list is increasing, you may want to get your email content delivered automatically and timeously. Integrating your Salesforce account with Mailchimp allows your contacts and sales are instantly synced. Mailchimp allows you to sync contacts in real-time, meaning once you have established your marketing campaign, any developments in your CRM of choice will be automated.
Why you Need the Integration
Type of Salesforce Mailchimp Integration
Mailchimp Integration with Salesforce can be done in one of three ways – the app route or the API route. The first approach would need a simple installation and configuration of an app in Salesforce. For the second, you need custom code to interlink Salesforce & Mailchimp APIs. The app route can’t be considered as flexible as custom API based integration but can be convenient for accommodating most use cases. The third, integration with third-party tools. The integration with third-party connectors helps you streamline your process by eliminating errors and data duplication.
