Why is Zendesk and Salesforce Integration Interesting?
Salesforce is the top cloud-based sales platform with a wide range of applications and rich CRM features. Using the Salesforce CRM platform and its automation tools, an organization will be able to increase their sales and productivity, improve internal communication, and track marketing efforts and results in real time. Zendesk is a customer support platform that lets you connect with your customers from any channel. Whether your customers want to connect by phone, chat, email, social media, or any other channel, Zendesk gives an option of contacting from them all.
Zendesk’s platforms offer Customer Relationship management (CRM) tools you need in an industry-leading cloud platform, so whether your a fast-growing startup or enterprise looking to improve your current standards, Salesforce and Zendesk integration can help you meet your needs. Customers are your main priority, when sales and support work together, your customers win. With its pre-built integration with Salesforce your team gets a single view of your customers, meaning you can understand your customers on a more personal level, have better conversations with them and close more deals.
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Zendesk Top Features
This feature helps collect all your customer support requests from any source and lets you manage them in one prime location. It acts as a shared inbox where anyone can view all your customers questions and concerns. You are able to bring together requests and problems from all platforms like email, chat, twitter etc. meaning you can keep track of and then solve customer issues and conversations more quickly than before.
The knowledge base software helps you create, organize, and share support content. For a small company it may be something like a simple FAQ, and for a big company it may be a wiki with dozens of interlinked pages of your complex set of offerings. With Zendesk you can create, customize and use one or more knowledge base for your departments, customers, agents, so that answers are always available for those who need it.
If you want to strengthen customer relationships then building online communities around your company is one of the best ways to go around with it. Feedback is crucial to understand your customers and build interactions between them and your company. Creating a space will mean your customers can talk to each other, meaning more honest feedback and less load on the support team as customers can answer questions for each other.
How Salesforce + Zendesk Integrations Work
Authenticate Salesforce and Zendesk
Pick an app as a trigger
Choose a resulting action from the other app
Select the data you want to send
That's it! More time to work on other things
The Zendesk Suite
Zendesk support is Zendesk’s support ticketing system that is designed to help you track, prioritize and solve customer support interactions. It helps you deepen your customer relationships with personalized and responsive support. Having all your customer support requests gathered in one location, you can seamlessly and efficiently solve issues. Hence, resulting in more productive agents and happier customers.
Zendesk Guide is a company’s self-service knowledge base solutions, which helps you deliver smarter answers to customers and agents requests. It helps optimize the self-help part of your customer service strategy by offering users the most relevant information based on their needs. It helps you scale by deflecting support tickets to relevant knowledge base articles using their built-in AI-powered tools.
Zendesk Talk is the company’s integrated call center software that lets you provide more personal and productive support via phone call. Not all customer support requests can be dealt with over email, but require a conversation on the phone to be fixed. Talk connects customers to agents over the phone as part of their seamless omnichannel support experience. Now you can resolve complex issues faster and provide continued satisfaction.
Zendesk Chat lets you engage customers in real-time with live chat and messaging right on your website or mobile app. Sometimes customers are in a hurry and rather than writing lengthy emails thy want access to a real person quickly. Agents can also help multiple customers at once with automated opening and closing of tickets based on user behavior, allowing you deliver better customer support experience in less time.
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