3 Email Marketing Integrations for SugarCRM
By Amer Wilson
Email marketing has become an imperative part of any marketing strategy in this competitive business environment, where approaching millions of people to communicate your message is the only way to survive. Acknowledging the fact, we don’t have time to send mass emails to thousands of people one by one hence prioritize the automated system that facilitates us in delivering cost effective, time-saving and quality automated marketing service via email, newsletters etc.
But what if you don’t have a large email list in the first place? Don’t worry, our friends at ‘Who is visiting’ have written an excellent piece on how to find any email address. You can utilize it to build your email list before beginning your email marketing.
Nearly, all CRM software available in the market offer default email marketing functionality so does SugarCRM. Sugar’s built-in email marketing practically serves the same purpose, but it has its own limitations. You can beef up the power of the CRM system by integrating a robust tool with SugarCRM and increase the chances to expand your customer database while extending the limit of adding recipients in a campaign. For SugarCRM you can pick any of the three email marketing software given below:
Act-On is a marketing automation software that not only boosts leads database but also enhances comprehensive visibility into the leads’ profile, behavior and interaction history. Automating the nitty-gritty of email marketing, Act-on simplifies the chaos of sending emails in bulk, handling social media publishing and creating reports etc.
Integration of Act-On with SugarCRM has proved to be a huge advantage for reaching out to qualified leads using marketing automation solution that can easily be embedded into the Sugar UX. This third party tool is getting popular among SugarCRM users because of its automated campaigns, lead scoring ability, lead nurturing functionality, simple interface, and easy integration into SugarCRM.
MailChimp is a synonym to E-Blast that encompasses incredible RSS Campaigns and WYSIWYG editor for fueling explosive business growth. The ability to upload, store and edit photos in real time is undoubtedly an asset of MailChimp that distinguishes this software from others.
The three features that make MailChimp a demanding application among SugarCRM users are: data integrity, efficient marketing automation and market research which de-duplicates your data, automates massive e-blast and tests multivariate marketing campaigns respectively. You can lucratively manage custom forms, lead segmentation and customer groups, and subscriber profiles using MailChimp integration into SugarCRM. Furthermore, if you are looking for an assistant that designs email newsletters for you, shares them on social networks while integrating with services you already use, and tracks your results, Mail chimp should be your first choice.
The receiver of “CRM Market Leaders Award” in 2011 and 2012, Marketo software is known for providing breakthrough email marketing innovation that fosters quality driven massive email marketing at a rapid pace. With Marketo, every phase of every email marketing campaign can be tracked to provide meaningful analysis and campaign measurement.
The significant attributes of this integration into SugarCRM include impressive formatting options for e-mails including a multi-lingual spell checker. Marketo integration improves sales performance by streamlining marketing processes and delivers campaigns that generate more win-ready leads. With proven technology, comprehensive services, and expert guidance, Marketo is turning marketing from a cost center into a revenue driver for thousands of SugarCRM users around the world.
Integrate any of the three email marketing solutions into your SugarCRM and create multi-step drip marketing campaigns for the prospects residing in your sales pipeline to educate them about your product or service, facilitate your staff in building rapports with their customers, establish brand loyalty in your customers and keep brand identity alive in customer’s cognition while expanding customer database.