About Amer Wilson
Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.
The Rise of Cloud-Based CRM Systems Businesses are moving faster than ever in today’s digital economy. Customers expect instant responses and seamless experiences. To meet these expectations, companies need tools that manage relationships efficiently...
- September 4, 2025
- By Amer Wilson
All You Need to Know About FedEx Salesforce Integration
Why You Need FedEx Salesforce Integration In today’s fast-moving world, customers expect fast and reliable shipping. Businesses that use Salesforce CRM often struggle to manage shipping, tracking, and logistics outside the platform...
- August 27, 2025
- By Amer Wilson
How to Host SugarCRM: Self-Hosting vs Cloud Options Compared
Why SugarCRM Hosting Matters for Your Business SugarCRM is more than just software; it helps a business connect better with its users. Companies across industries rely on it to track leads, manage sales, and build strong customer relationships. But how you set up its hosting can decide how well it performs...
- August 5, 2025
- By Amer Wilson
All You Need to Know About MuleSoft Salesforce Integration
If you’re struggling with disconnected apps and data silos, MuleSoft Salesforce Integration is your answer. It helps connect MuleSoft to Salesforce for seamless workflows, real-time data exchange, and smarter decisions...
- July 28, 2025
- By Amer Wilson
Salesforce Data Cloud: Centralizing Customer Data for Smarter Decisions
What Is Salesforce Data Cloud? The Salesforce Data Cloud is a real-time platform that connects all your customer data in one place. It works with both internal and external sources, including your CRM, apps, websites, and third-party tools...
- July 23, 2025
- By Amer Wilson
Mastering Salesforce Integration: Tools, APIs, and Use Cases
Why Salesforce Integration Matters In today’s business world, data lives everywhere. It’s in emails, apps, spreadsheets, and cloud systems. But when your tools don’t talk to each other, your teams work harder for less insight...
- July 17, 2025
- By Amer Wilson
How Generative AI Is Transforming CRM: A complete Guide
Customers today don’t just want excellent service, they want instant, personalized experiences across every platform. They expect companies to remember their preferences, resolve issues promptly, and anticipate their needs in advance...
- July 8, 2025
- By Amer Wilson
How Salesforce Sales Features Help Teams Close Deals Faster
Salesforce is a powerful CRM that helps sales teams close deals faster. It’s a cloud-based platform built for automation, smart data, and a better sales experience...
- July 2, 2025
- By Amer Wilson
Sage ERP and SugarCRM Integration: Benefits, Features & Setup Tips
Most businesses rely on two major systems: one for operations and another for customer management. An ERP system, such as Sage, helps with accounting, inventory management, procurement, and order processing...