About Amer Wilson


Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.


Verification vs Authentication

The process of preventing data breaches and establishing trust online involves a series of measures that must be put in place. The terms verification and authentication are both us...

A Cloud-Based Future for Banks

Cloud-based systems can help banks transform data into valuable insights with the cloud’s ability to store real-time data, implement tracking tools and create custom reports....

Benefits of CRM Archiving Tools for Businesses

CRM archiving tools can be highly beneficial for businesses, regardless of their size and nature; as they offer multiple features that help teams improve efficiency and accuracy. T...

Understanding Case Management in Salesforce

Saleforce Case Management enables businesses from different industries improve their customer service and automate complex workflows by minimizing the chances of error, offering ce...

Benefits of CRM in Investment Banking

The implementation of CRM software is an effective way of managing complex data in investment banking. It has multiple benefits that can eventually lead to growth and success. ...

Basics of Securing Salesforce Application

In an organizations technology stack, the application is the closet layer to the end user. Failure to understand how to protect this will make a company's data vulnerable to securi...

Why Do Businesses Need Salesforce In 2021?

Taking into consideration all the benefits Salesforce brings about, there is no doubt this platform is here to stay. Understaning this and integrating it in your business today is ...

Should I Use Sugar Market or Mailchimp?

Choosing the right technology for your business is critical, that's why it is important to undergo a in-depth analysis when it comes to choosing between MailChimp and SugarMarket....

Salesforce vs Odoo

To sell smarter and faster or to grow your business? The answer ultimately lies on one of the two ends: Salesforce or Odoo. Help understand which to follow....