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About Amer Wilson
Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.
In today’s competitive business environment, accurate forecasting is no longer optional. Companies depend on real-time insights to plan revenue, allocate resources, and respond to changing market trends. Without strong forecasting, even well-performing sales teams can lose direction and momentum. That’s where SugarCRM Forecasting comes in...
- October 21, 2025
- By Amer Wilson
Is it Worth Building a Custom AI/Agent vs Using Built-In CRM AI?
In today’s fast-paced digital world, AI-powered CRM systems have become central to how businesses operate. Whether it’s automating follow-ups or predicting customer behavior, CRM automation AI saves time and drives more intelligent decisions. But there’s a growing debate: should companies rely on built-in CRM AI tools or create custom AI agents tailored to their unique...
- October 14, 2025
- By Amer Wilson
How Generative AI and Salesforce Health Cloud Are Redefining Patient Experience in 2025
The healthcare industry is evolving faster than ever. With rising patient expectations and data complexity, hospitals and providers need smarter tools to deliver personalized care. This is where Generative AI in healthcare is transforming the game. Combined with Salesforce Health Cloud, it helps healthcare organizations connect every patient touchpoint into one intelligent ecosystem. Together, they...
- October 8, 2025
- By Amer Wilson
5 Powerful AI Features Every CRM Should Have (and How to Build Them)
Why AI Is the Future of CRM In today’s competitive world, customer expectations are higher than ever. Businesses no longer just collect data, they need to act on it. That’s where AI in CRM systems comes in. Modern companies are adopting CRM integration with AI to predict behaviors, personalize experiences, and automate daily tasks. This...
- September 24, 2025
- By Amer Wilson
AI Optimization in 2025 : Techniques, Tools, and Best Practices for Smarter Models
Artificial Intelligence is reshaping industries in 2025. Models are faster, more advanced, and widely adopted. But without proper AI Optimization, even the most powerful systems waste resources. Optimization has become the backbone of sustainable AI...
- September 23, 2025
- By Amer Wilson
AI Agent in 2025: How Autonomous Agents Are Redefining Workflows
The Future of Smarter Workflows The year 2025 is a defining moment for AI agents. They’ve moved far beyond experimental use. Today, AI-powered agents handle critical business tasks, manage data, and automate complex workflows...
- September 11, 2025
- By Amer Wilson
Why Businesses Are Switching to Cloud-Based CRM Systems in 2026
The Rise of Cloud-Based CRM Systems Businesses are moving faster than ever in today’s digital economy. Customers expect instant responses and seamless experiences. To meet these expectations, companies need tools that manage relationships efficiently...
- September 4, 2025
- By Amer Wilson
All You Need to Know About FedEx Salesforce Integration
Why You Need FedEx Salesforce Integration In today’s fast-moving world, customers expect fast and reliable shipping. Businesses that use Salesforce CRM often struggle to manage shipping, tracking, and logistics outside the platform...
- August 27, 2025
- By Amer Wilson
How to Host SugarCRM: Self-Hosting vs Cloud Options Compared
Why SugarCRM Hosting Matters for Your Business SugarCRM is more than just software; it helps a business connect better with its users. Companies across industries rely on it to track leads, manage sales, and build strong customer relationships. But how you set up its hosting can decide how well it performs...










