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About Amer Wilson
Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.
If you’ve ever struggled with juggling multiple projects, missed deadlines, or scattered communication, monday.com can be your ultimate solution. This all-in-one project management tool helps teams plan, track, and deliver work with ease. Whether you’re new to project management or switching from spreadsheets, this monday.com step-by-step guide will walk you through everything from setup to...
- November 5, 2025
- By Amer Wilson
Predictable Growth Through RevOps: Aligning Sales, Marketing & Service in Your CRM
Every growing business dreams of predictable revenue. Yet, many struggle because their sales, marketing, and service teams operate in silos. Misaligned goals, disconnected data, and unclear metrics often lead to missed targets. That’s where RevOps (Revenue Operations) steps in. It bridges these gaps and ensures every team works toward one goal: predictable growth. With the...
- October 28, 2025
- By Amer Wilson
SugarCRM’s Forecasting Overhaul: Smarter Pipelines, Faster Decisions
In today’s competitive business environment, accurate forecasting is no longer optional. Companies depend on real-time insights to plan revenue, allocate resources, and respond to changing market trends. Without strong forecasting, even well-performing sales teams can lose direction and momentum. That’s where SugarCRM Forecasting comes in...
- October 21, 2025
- By Amer Wilson
Is it Worth Building a Custom AI/Agent vs Using Built-In CRM AI?
In today’s fast-paced digital world, AI-powered CRM systems have become central to how businesses operate. Whether it’s automating follow-ups or predicting customer behavior, CRM automation AI saves time and drives more intelligent decisions. But there’s a growing debate: should companies rely on built-in CRM AI tools or create custom AI agents tailored to their unique...
- October 14, 2025
- By Amer Wilson
How Generative AI and Salesforce Health Cloud Are Redefining Patient Experience in 2025
The healthcare industry is evolving faster than ever. With rising patient expectations and data complexity, hospitals and providers need smarter tools to deliver personalized care. This is where Generative AI in healthcare is transforming the game. Combined with Salesforce Health Cloud, it helps healthcare organizations connect every patient touchpoint into one intelligent ecosystem. Together, they...
- October 8, 2025
- By Amer Wilson
5 Powerful AI Features Every CRM Should Have (and How to Build Them)
Why AI Is the Future of CRM In today’s competitive world, customer expectations are higher than ever. Businesses no longer just collect data, they need to act on it. That’s where AI in CRM systems comes in. Modern companies are adopting CRM integration with AI to predict behaviors, personalize experiences, and automate daily tasks. This...
- September 24, 2025
- By Amer Wilson
AI Optimization in 2025 : Techniques, Tools, and Best Practices for Smarter Models
Artificial Intelligence is reshaping industries in 2025. Models are faster, more advanced, and widely adopted. But without proper AI Optimization, even the most powerful systems waste resources. Optimization has become the backbone of sustainable AI...
- September 23, 2025
- By Amer Wilson
AI Agent in 2025: How Autonomous Agents Are Redefining Workflows
The Future of Smarter Workflows The year 2025 is a defining moment for AI agents. They’ve moved far beyond experimental use. Today, AI-powered agents handle critical business tasks, manage data, and automate complex workflows...
- September 11, 2025
- By Amer Wilson
Why Businesses Are Switching to Cloud-Based CRM Systems in 2026
The Rise of Cloud-Based CRM Systems Businesses are moving faster than ever in today’s digital economy. Customers expect instant responses and seamless experiences. To meet these expectations, companies need tools that manage relationships efficiently...










