About Amer Wilson


Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.


monday.com

How To Use monday.com for Project Management: Step-By-Step Guide for Beginners

If you’ve ever struggled with juggling multiple projects, missed deadlines, or scattered communication, monday.com can be your ultimate solution. This all-in-one project management tool helps teams plan, track, and deliver work with ease. Whether you’re new to project management or switching from spreadsheets, this monday.com step-by-step guide will walk you through everything from setup to...
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RevOps

Predictable Growth Through RevOps: Aligning Sales, Marketing & Service in Your CRM

Every growing business dreams of predictable revenue. Yet, many struggle because their sales, marketing, and service teams operate in silos. Misaligned goals, disconnected data, and unclear metrics often lead to missed targets. That’s where RevOps (Revenue Operations) steps in. It bridges these gaps and ensures every team works toward one goal: predictable growth. With the...
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Custom AI vs Built in CRM AI

Is it Worth Building a Custom AI/Agent vs Using Built-In CRM AI?

In today’s fast-paced digital world, AI-powered CRM systems have become central to how businesses operate. Whether it’s automating follow-ups or predicting customer behavior, CRM automation AI saves time and drives more intelligent decisions. But there’s a growing debate: should companies rely on built-in CRM AI tools or create custom AI agents tailored to their unique...
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Generative AI in Healthcare

How Generative AI and Salesforce Health Cloud Are Redefining Patient Experience in 2025

The healthcare industry is evolving faster than ever. With rising patient expectations and data complexity, hospitals and providers need smarter tools to deliver personalized care. This is where Generative AI in healthcare is transforming the game. Combined with Salesforce Health Cloud, it helps healthcare organizations connect every patient touchpoint into one intelligent ecosystem. Together, they...
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