About Amer Wilson


Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.


Salesforce Consulting

Top Salesforce Consulting Services to Transform Your Business

A modern business needs more than a CRM. It requires an innovative, scalable platform that adapts to changing goals. That’s where Salesforce Consulting becomes essential. With the right experts, you unlock better workflows, better customer experiences, and stronger revenue performance. This guide breaks down everything you need to know about choosing the best Salesforce consulting...
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Salesforce Experience Cloud

How Salesforce Experience Cloud Enhances Customer and Partner Engagement

What Is Salesforce Experience Cloud? Salesforce Experience Cloud helps businesses create secure online spaces for customers and partners. These spaces include portals, forums, help centers, and branded digital experiences. US companies use it to improve support, collaboration, and self-service. Experience Cloud works on top of Salesforce CRM. So every interaction stays connected with your sales...
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Salesforce Education Cloud

Top Features and Benefits of Salesforce Education Cloud for 2026

What Is Salesforce Education Cloud and Why It Matters in 2026 The Salesforce Education Cloud is a complete platform designed for schools and universities. It helps teams manage students, data, communication, and services in one place. In 2026, institutions need faster systems and connected information. This cloud platform supports modern expectations with automation, real-time tracking,...
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Financial Services Cloud Salesforce

Top 10 Financial Services Cloud Salesforce Features

Most teams use only a small part of Salesforce Financial Services Cloud, which limits growth. FSC offers deep insights, automation, and compliance support, yet many advisors and bankers still overlook features that can transform productivity. These tools can unlock faster decisions, stronger relationships, and smoother workflows with just a bit of setup. Why FSC Features...
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monday.com

How To Use monday.com for Project Management: Step-By-Step Guide for Beginners

If you’ve ever struggled with juggling multiple projects, missed deadlines, or scattered communication, monday.com can be your ultimate solution. This all-in-one project management tool helps teams plan, track, and deliver work with ease. Whether you’re new to project management or switching from spreadsheets, this monday.com step-by-step guide will walk you through everything from setup to...
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RevOps

Predictable Growth Through RevOps: Aligning Sales, Marketing & Service in Your CRM

Every growing business dreams of predictable revenue. Yet, many struggle because their sales, marketing, and service teams operate in silos. Misaligned goals, disconnected data, and unclear metrics often lead to missed targets. That’s where RevOps (Revenue Operations) steps in. It bridges these gaps and ensures every team works toward one goal: predictable growth. With the...
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Custom AI vs Built in CRM AI

Is it Worth Building a Custom AI/Agent vs Using Built-In CRM AI?

In today’s fast-paced digital world, AI-powered CRM systems have become central to how businesses operate. Whether it’s automating follow-ups or predicting customer behavior, CRM automation AI saves time and drives more intelligent decisions. But there’s a growing debate: should companies rely on built-in CRM AI tools or create custom AI agents tailored to their unique...
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