About Amer Wilson
Amer Wilson is a CRM consultant at Rolustech with over a decade’s worth of experience in the CRM industry. Amer currently runs the Rolustech blog and aims to provide expert advice and inspiration to small business owners through his posts. Amer regularly attends webinars from leading CRM providers to stay on top of the latest trends in CRM and, consequently, ensure that his readers can too. A strong believer in imparting the knowledge he has gained over his career, Amer is always willing to assist his co-workers in any way he can and has become our go-to-guy for all things CRM. When he’s not churning out new articles and directing the content strategy for our blog, Amer can be found pumping iron at the gym.
If you’re struggling with disconnected apps and data silos, MuleSoft Salesforce Integration is your answer. It helps connect MuleSoft to Salesforce for seamless workflows, real-time data exchange, and smarter decisions...
- July 28, 2025
- By Amer Wilson
Salesforce Data Cloud: Centralizing Customer Data for Smarter Decisions
What Is Salesforce Data Cloud? The Salesforce Data Cloud is a real-time platform that connects all your customer data in one place. It works with both internal and external sources, including your CRM, apps, websites, and third-party tools...
- July 23, 2025
- By Amer Wilson
Mastering Salesforce Integration: Tools, APIs, and Use Cases
Why Salesforce Integration Matters In today’s business world, data lives everywhere. It’s in emails, apps, spreadsheets, and cloud systems. But when your tools don’t talk to each other, your teams work harder for less insight...
- July 17, 2025
- By Amer Wilson
How Generative AI Is Transforming CRM: A complete Guide
Customers today don’t just want excellent service, they want instant, personalized experiences across every platform. They expect companies to remember their preferences, resolve issues promptly, and anticipate their needs in advance...
- July 8, 2025
- By Amer Wilson
How Salesforce Sales Features Help Teams Close Deals Faster
Salesforce is a powerful CRM that helps sales teams close deals faster. It’s a cloud-based platform built for automation, smart data, and a better sales experience...
- July 2, 2025
- By Amer Wilson
Sage ERP and SugarCRM Integration: Benefits, Features & Setup Tips
Most businesses rely on two major systems: one for operations and another for customer management. An ERP system, such as Sage, helps with accounting, inventory management, procurement, and order processing...
- June 20, 2025
- By Amer Wilson
Microsoft Dynamics vs Salesforce in 2025
Choosing between Microsoft Dynamics and Salesforce can shape your entire customer experience. Both are powerful, enterprise-grade CRMs. However, in 2025, understanding these differences is crucial for making informed investment decisions...
- June 4, 2025
- By Amer Wilson
Why Hiring a Salesforce Consultant Can Transform Your Business in 2025
Hiring a Salesforce consultant isn’t just a smart move; it’s essential if you want to unlock the full power of your CRM in 2025. From implementation to integration and optimization, a skilled consultant can...
- May 16, 2025
- By Amer Wilson
Customer Support AI Agent: A Smarter Way to Help Customers
An AI-powered customer support agent gives instant replies - no more waiting in long queues. It can talk to hundreds of users at once without losing context. That means faster...