Benefits of CRM for Higher Education Institutions
By Amer Wilson
More and more higher education institutions (HEIs) are now adopting Customer Relationship Management systems to attract, retain and serve its students. Viewing students as customers and implementing a CRM can help an institute gain edge in a highly competitive higher education marketplace. Surprisingly, many Higher Education Institutions still do not use CRM software because they lack adequate knowledge about such systems.
CRM is an amazingly powerful tool which if properly leveraged can provide valuable insights about your customers, allowing you to develop stronger and more personal relationships not just with prospective and current students but also the alumni. For your better understanding, we have compiled a list of some of the benefits of CRM for Higher Education Institutions that empower you to stay one step ahead of your competitors.
1. Manage Admissions
Manage the complete student admissions lifecycle from one single platform: the course & program the student is admitted, complete details of student’s batch & roll no, academic documents and all other tasks that are required in completing the admission process. Streamline your admissions operations by identifying and recruiting the best candidates, engaging them more successfully and improving enrollment results.
2. Track Potential Leads
Students nowadays rely on digital channels to gather information about their dream universities. CRM systems come with integrated tracking tools that let you track leads through multiple engagement programs including print, email, and invitations to both online and physical events and evaluate their feasibility. It enables institutions to track which website a certain student used to find their institution.
This allows for smarter marketing budget planning, & allocating resources to the most effective marketing campaigns.
3. Handle Student Enquiries
Deliver high quality service by making follow ups for every enquiry. Keep a record of every interaction with the student during the counseling process. Maintain the follow up & enhance the communication process between your academic institution and the student.
4. Streamline Teacher Evaluations
Eliminate paper process, and help increase consistency and efficiency for the teacher certification process and other career-related processes. Streamline tasks so that you can devote resources to finding and placing the best and brightest teachers.
5. Monitor Fee Payments & Reminders
Every education institute needs an efficacious fee management tool to run their finance operations smoothly. Automate the fee payment process to avoid discrepancies and human errors for hassle free operation.
6. Build Long Lasting Alumni Relations
Alumni can help students define their career goals and provide key networking contacts to assist the transition from graduation to employment. They can also aid in raising funds. CRM equips you with the tools that your institution needs to manage personal connections and networks with the alumni community. You can gain useful insights about your donors that will help you target campaigns effectively and build long-lasting relationships.
7. Enrich Student Lifecycle Management
Student Lifecycle Management or SLM begins with recruitment. Once a student gets enrolled, then comes the retention phase which revolves around monitoring student progress. The last step is when a student graduates and becomes an alumnus. Take advantage of this opportunity to reach out and engage with them across all touch points in the student experience. Enrich their interactions by establishing personalized communication channels that provide measurable results back to you so that you can make informed decisions.
8. MIS Reports
Generate real time reports related to students, teachers and staff and assess the performance of your organization.
How we have helped educational training institutes flourish? Case Study
Forum for International Trade Training (FITT)
FITT is dedicated to providing international business training, resources and professional certification to individuals and businesses. We are the world’s leading export-import training and certification expert.
One of the managers at FITT, Mr. Jacob Varghese approached Rolustech for a Customer Relationship Management (CRM) solution. Jacob knew that the education industry was growing at an immense rate on the global scale which meant that the demand for the services offered by FITT was on the rise as well. FITT’s mission is to build the proficiency of people, businesses and organizations and in order to cater to the increasing number of clients a CRM solution was direly needed. After having a detailed discussion with Jacob regarding FITT and its needs, Rolustech offered the Sugar CRM. This was considered to be the most suitable CRM solution for FITT as it was dealing with two parties; students and test agencies.
Read the complete details here .
Contact us if you are operating in the higher education sector and thinking of adopting CRM software for your institute.