SugarCRM for Small Businesses
By Sarah Meyers
As a small business owner, the last thing you want is your customer to lose interest in your business and turn to your bigger competitors. After all, they’re your bread and butter. But, have you ever thought that you could turn this weakness into your biggest strength by using a Customer Relationship Management (CRM) to level up their experience?
As your customers hold the key to your success, SugarCRM can provide valuable insights about their past choices and preferences. This enables small businesses to have operational edge in key functional areas, such as sales, marketing and support, which leads to enhanced customer experience translating into a competitive edge for you. Therefore, I repeat small businesses are better able to understand what it takes to build an effective customer strategy for the company.
Running Short on Time:
Whether you’re are a solopreneur or entrepreneur, small business owners like you are always looking to save a little more time. Are they able to do so? Yes! SugarCRM organizes every inch of your business. With SugarCRM,the daily workflows are improved and processes are streamlined in the organization from top to bottom as employees are aware of their daily task – saving a lot of time and effort.
The systematic mapping of every process helps them understand what needs to be done and how it needs to be done. Sales employees can quickly search through customer and prospect data to get valuable insights and information. This makes it convenient to determine best practices for their routine tasks and activities as they have the‘right’ information on their fingertips.
Nothing Slips through the cracks:
Did you know it take 6-7 times more cost to attract a new customer than to retain the existing ones? That’s why it is important to use SugarCRM to boost the return from the limited resources of your small business.It is easier to maximize opportunities, provide excellent customer experiences and grow your business, all with SugarCRM.
As small businesses don’t have many customer touch points, the CRM integration with social media offers new ways to interact with customers and capture more prospects. And mobile SugarCRM – which lets managers and employees engage with their customers while they are on the go – is now a viable proposition. Therefore, CRM can make all the difference in driving your small business forward.
CRM increases productivity, ensures every lead and prospect is pursued with the right offer at the right time, and of course, it also improves customer service and satisfaction.
The bottom line: It produces positive results for your small business.
Whatever the size or type, CRM has become a significant part of every business today. From maintaining relationships to generating leads, small growing companies rely on CRM to improve the overall experience of the customers. This leads to increased profitability for your small business.
Thousands of small businesses use SugarCRM to get productive and organized. Prioritize your small business and its organization; I promise your life is about to get a lot more productive.