SugarCRM for Small Businesses

sugarcrm for small business

As a small business owner, the last thing you want is for your customers to lose interest in your business and turn to your bigger competitors. After all, customers are your bread and butter. But have you ever thought that you could turn this weakness of yours into your biggest strength by using Customer Relationship Management (CRM) to level up customer experiences?

As they hold the key to your success, SugarCRM can provide valuable insights into customer preferences and their past choices. This enables small businesses to have an operational edge in the key functional areas, such as sales, marketing, and support, which leads to enhanced customer experiences translating into a competitive edge for you. Therefore, I repeat, small businesses are better able to understand what it takes to build an effective customer strategy for the company.

Running Short on Time:

Whether you’re are a solo-preneur or entrepreneur, small business owners like you are always looking to save a little more time. Are they able to do so? Yes! SugarCRM organizes every part of your business. With SugarCRM, daily workflows are improved and processes are streamlined in the organization from the top to bottom as employees are aware of their daily tasks – saving a lot of time and effort.

The systematic mapping of every process helps them understand what needs to be done and how. Sales employees can quickly search through customer and prospect data to get valuable insights and information. This makes it convenient to determine best practices for their routine tasks and activities as they have the ‘right’ information on their fingertips.

Nothing Slips Through the Cracks:

Did you know that it is 6-7 times more costly to attract a new customer than to retain an existing one? That’s why it is important to use SugarCRM to boost the returns from the limited resources of your small business. It is easier to maximize opportunities, provide excellent customer experiences and grow your business with SugarCRM.

As small businesses don’t have many customer touchpoints, CRM integration with social media offers new ways to interact with customers and capture more prospects. And a mobile SugarCRM – which lets managers and employees engage with their customers while they are on the go – is now a viable proposition. Therefore, CRM can make all the difference in driving your small business forward.

CRM increases productivity, ensures every lead and prospect is pursued with the right offer at the right time, and of course, it also improves customer service and raises customer satisfaction levels.

The Bottom Line

A CRM solution produces positive results for your small business. Whatever the size or type, every business needs a CRM today. From maintaining relationships to generating leads, small growing companies rely on CRM to improve the overall experience of the customers. This leads to increased profitability for your small business.

Thousands of small businesses use SugarCRM to become more productive and organized. Prioritize your small business and its organization; I promise your life is about to get a lot more productive.


Rolustech is a SugarCRM Certified Developer & Partner Firm. We have helped more than 700 firms with various SugarCRM integrations and customization. Get in touch today for your FREE Business Analysis. We will be happy to assist you!