2 Incredible Telephony SugarCRM Integrations
By Sarah Meyers
Being an interactive mean of communication, the concept of telemarketing is on hype in every business model. We all are familiar with the tendency of telemarketing to gauge customer’s interest level on the immediate basis and the instant rapport it can create with the customer. Hence, the demand for incorporating a nice institutional telephony software with awe-inspiring business strategy i.e. SugarCRM system is prevailing like fire in the forest. For your convenience, we have listed two top-notch telephony integrations that fit well with the SugarCRM instances here. Get a peek at both the options and pick the selection that works comfortably with your unique business demands. -
Twilio is a dynamic telephony solution that is often regarded as “Internet telephony platform in the cloud”. Seamless integration of Twilio with SugarCRM provides the basic installation to create inbound and outbound calls using CRM system and it supports multiple channels including web, desktop, and mobile applications. It is a perfect solution that empowers global connectivity via API and enables control over the advanced calls within your SugarCRM system. Taking away the traditional barriers of creating an effective communication experience, Twilio offers many value-added features such as audio recording, cloud IVR audio playback, alerts and notifications, text-to-speech, MSM, automatic creation of call notes, task routing, short codes, IVR facility, feedback API, predictive dialers, call queues, and call conferencing etc. Altogether these features collectively make Twilio a powerhouse of communication that liberates its users to record their very own contact number as Twilio resource number. Using Twilio integration into your SugarCRM system, you can automate multiple sales and marketing campaigns to send bulk SMSs.
The solution best caters the need for instant scaling, cost-effective communication, and tractability. If the features explained above fulfil your demand, you should choose this solution as it can be configured with your SugarCRM efficiently and well.
Another great option for telephonic integration with SugarCRM is Asterisk. The asterisk is a free, open source framework that helps the user to produce, receive, analyse and record your calls, SMS, MMS and other communication information from within SugarCRM interface. Providing incredible follow-up feature, asterisk integration produces automatic call notes and inserting generic follow-up notes automatically creates a new task in SugarCRM. Automatic call logging and data synchronization in SugarCRM are the two additives of this integration that alleviates the task of managing updated data and automates information sync. Any call made through asterisk integration is automatically registered in SugarCRM and attached to the history of the corresponding contact, lead or account no matter the user is not logged in or not. Furthermore, the complete interaction history for each customer record can be downloaded as a file from SugarCRM.
Asterisk integration is being applied worldwide and is fully supported for all SugarCRM editions, including Community, Professional, Enterprise, Corporate and Ultimate. It can certainly be a proper fit for your SugarCRM because of its commendable features and soft integration.