Campaigns in SugarCRM

Campaigns in SugarCRM

The SugarCRM Campaigns feature in Sugar is used to track and manage mass marketing campaigns. It uses your Targets to identify the audience and destination by creating a Target list.

Types of Campaign:

SugarCRM Campaigns support both email and non-email based campaigns. The email method has two types of campaigns(via email).

  • Email Campaigns
  • Newsletter Campaign

Benefits:

  • You can target a large group of individuals or organizations also.
  • It uses “Opt-out” and “Opt-in” fields to filter the recipients for customer ease.
  • It allows users to schedule campaigns at any time and at any interval.
  • It helps the organization to have a business track with growing relationships.
  • SugarCRM provides you the facility to check Campaign Status at any point in time.

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