CRM Comparison: Comparative Analysis of 13 CRMs [INFOGRAPHIC]
By Amer Wilson
The Choice of a CRM
Adopting a viable CRM for your business is no more an option. Businesses worldwide are looking to adopt the best possible CRMs in order to give themselves a competitive edge. But here comes the tricky part, CRM industry is growing at an unprecedented pace and their adoption is skyrocketing.
According to Gartner, the CRM market will be a whopping $36.5 billion in 2017. On one hand, this unmatched growth is bringing many new CRM solutions in the market; on the other we are witnessing many mergers and acquisitions in this industry with many acquisitions. Oracle’s acquisition of NetSuite is the latest in this respect.
Choosing the Right CRM
Coming back to the point; the growth in CRM industry is giving today’s businesses a hard time choosing the right CRM. Making this decision involves knowing where your company stands today and where you see it in future. According to a research by the Merkel Group around 63% of CRM implementations fail due to several reasons.
(Here is a complete blog post on CRM Implementation Mistakes)
Avoiding failures involves a lot of things but above all choosing the right CRM in the first place always proves to be the major deciding factor between a successful CRM Implementation and a potential failure.
For this purpose we have compiled in this Infographic a comparison of 13 CRMs which have made their mark and increasingly adopted by today’s businesses. Before taking a look at them and choosing the one that fits your need best, let’s briefly take a look at
5 key considerations before choosing the Right CRM
- How much you are willing to pay? Both, Today and Tomorrow.
- Depth vs. Breadth of functionality: Choose what you need not what you like.
- Your expected ROI: Decide what you want from your CRM beforehand.
- You future Plans: You’ll change in future so will your business, decide accordingly
- Scale of your business: Popular CRMs are not necessarily for your scale & scope
- Knowing Your People: It is people who run CRMs and not the other way around.
So now you’re ready to know what you need to look for in your potential CRM. We have compiled in this infographic all you need to know from their features and capabilities to how much you’re expected to pay per user/month. In addition we have also added the hosting options for each and mentioned for which market each CRM performs best. Let’s take a look at it
INFOGRAPHIC: 13 CRMs to look for when shopping for CRM
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In its journey Rolustech has helped more than 500 firms across the globe in successfully implementing CRM systems