Four Aspects of CRM

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The phrase CRM helps businesses grow” gets tossed around quite often these days. But what does it actually mean? Is it just hype created by a few CRM consultants/vendors, or is there more to it? What really makes CRM such an amazing technology? With these CRM questions in mind, I started looking for the answers until I came across “Customer Relationship Management Concept and Technologies”.

The impressively elucidated features of this software compelled me to use the software for my business. I signed up for the trial version of SugarCRM professional software. During the trial, I explored four aspects of CRM which were a sure way to help businesses like mine grow. These four aspects of CRM were:

1. Strategy

The strategic aspect of CRM is business oriented and it provides assistance in developing a business strategy that not only wins new customers for the organization but also helps retain high-value customers.

2. Operations

Operational CRM adds to the operational efficiency of businesses by managing a variety of customer-facing operations such as sales, campaign management, marketing, customer service, etc.

3. Analytics

CRM Analytics helps in value enhancement and decision making. With an analytical CRM, one can easily capture, store, extract, integrate, process, interpret, distribute and use customer-related data.  

4. Collaboration

As the name itself suggests, the collaborative dimension of CRM removes communication barriers and boosts coaction. Aligning people, processes, and technologies, CRM greatly amplifies the efficiency of an organization and its employees.”

Today I am using the paid professional version of Sugar CRM and don’t regret it. It has helped me grow my business exponentially.

(This blog was received as a kind gift from one of Rolustech’s valuable Customers)

Rolustech has more than a decade’s experience with SugarCRM Community Edition and has helped more than 700 firms with various SugarCRM Customization and Integration. Get in touch for a Free Business Analysis.

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