Offering a convenient user experience to visitors on your website has become more important than ever. The longer you can keep someone on your Magento eCommerce store, the better chances you have of converting them into a lead or a customer. Today, we’re going to focus on speed optimization for your Magento eCommerce website. Problems such as slow loading speeds and unresponsive pages can ruin the user experience on your Magento e-commerce website. They can also have a negative impact on your website’s SEO (search engine optimization).
Our Magento speed optimization guide is going to take you through the basics of improving your website performance.
Why Should You Worry About Magento Speed Optimization?
Website performance has been an important factor for a long time now. A fast and responsive Magento website means that your visitors have an easier time navigating through it. Now, apart from playing a role in determining your Magento website’s user experience, it will also have an impact on your website’s ranking. With the introduction of Google’s Core Web Vitals, your Magento website’s performance will have an impact on where you rank on Google’s search page.
Your Magento website’s performance matters more than ever now. So, if you have been delaying having your website’s speed optimized, you should take action now.
How to Improve Magento Site Speed
There are several factors that determine the overall speed of your website. In order to properly go about Magento speed optimization, you need to make sure that you address all of these factors. The first step of the speed optimization process is to diagnose your Magento website. This can be done with the help of Magento website development experts. Magento website development experts can identify all the issues that have a negative impact on your eCommerce website’s performance.
Here are some major things that can be done in order to improve your Magento eCommerce website’s performance.
Optimize Time to First Byte (TTFB)
Your website’s TTFB refers to the amount of time taken to download your website to a browser. A longer TTFB results in longer load times. And longer load times are bad for your Magento website’s user experience and SEO ranking.
In order to optimize TTFB, you need to identify the code that runs when your website is being downloaded. Speeding up this code will help lower your TTFB.
Improve Server Response Time
Your web host’s performance has an impact on your Magento website’s speed as well. Since Magento is an eCommerce platform, it has more complex hosting requirements than regular websites. An important part of your Magento speed optimization is to ensure that your hosting plan is suitable for your website.
You can improve server response time by avoiding cheap, shared hosting plans. Instead, opt for standard plans that are made for Magento eCommerce websites. You can also switch to another web host if their plans aren’t suitable for your needs.
Check Your Extensions
A big part of building your Magento eCommerce platform is to use third-party extensions. These add to the functionality of your website, but also make it slower. In order to improve your performance, conduct an extension audit for your Magento website.
An extension audit involves going through all your extensions one by one. Turn them off manually to check if they have an impact on your website performance. Extensions that slow down your website should be deleted or substituted. You can decrease your dependency on third-party extensions by having your Magento website customized by a development team.
Activate Full-page Caching
This is a rather easy way to improve your Magento website performance. Simply go to your Admin Panel and navigate to the system. From there, go to tools and navigate to cache management. Once there, make sure that all of the options have been enabled. This is a simple way to progress your Magento speed optimization.
Set Your Website to Production Mode
Your Magento eCommerce website has 3 modes:
The production mode has the best performance, making it your go-to mode when you’re not debugging or building your Magento website. In order to check your website’s mode and change it, here’s what you should do:
Execute the following command:
php bin/magento deploy:mode:show
If your website mode is not production, run the following command:
php bin/magento deploy:mode:set production
Once your Magento website is set to production mode, you should notice a significant improvement in its performance.
Configure Your Memory Caches
You can improve your Magento eCommerce website performance by decreasing database load. You can configure distributed memory caches in order to decrease the amount of load on your database. Doing so decreases your server response time and improves site performance.
Get rid of Database Logs
Your Magento eCommerce website maintains database logs. As these logs build up, they have a negative impact on your load times. This results in your website slowing down. Removing database logs every now and then is a great way to take your Magento speed optimization one step further. Just make sure that you backup your data before you begin deleting things.
Keep Your Indexers Up-to-Date
Your Magento eCommerce website reduces load time by handling data in bulk. In order to keep this process efficient, you need to re-index your indexers. This can be done by running the following command:
php bin/magento indexer:reindex
The Magento speed optimization process consists of several factors. Some are simple and can be done on your own. Others are more complicated and require the help of a Magento website development team. It’s important to optimize the performance of your Magento eCommerce website. Doing so will not only improve you’re the overall user experience that you’re offering but also improve your Magento website’s ranking.
Working on your Magento speed optimization can help improve your website performance by a wide margin. Doing so will improve the value of your website as a business channel in the long run.
Interested? Rolustech is a full-service Magento e-commerce platform development firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a FREE Business Analysis session!