Magento eCommerce Platform

Magento is the industry standard PHP framework used across the world for enterprise-level eCommerce websites and platforms. With a vast community that continues to grow and extensions that can help you achieve any functionality that you desire, Magento has successfully positioned itself as a top CMS platform for eCommerce businesses. It’s robust features help businesses set up an online store from scratch and scale it to the top of the mountain. Rolustech is a Magento Development Company having extensive expertise in the Magento framework and has designed, developed, and deployed numerous eCommerce solutions for different clients across the world.

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Magento Commerce

Magento Commerce is the go-to platform for large enterprise level companies. Magento Commerce comes with a set of developer tools, site management features, and configuration options that ensure an excellent customer experience. It has a new site architecture technology, faster page speed, easier extensions with overlapping code functionalities, and a host of other out-of-the-box features to set your eCommerce business for life. This eCommerce solution takes Magento to a new level that is both intuitive and user-friendly.

Magento Commerce Cloud

Magento Commerce Cloud is a Platform-as-a-Service that is highly optimized and configured for optimal performance.  It is scalable, secure, and responds instantly to changes in technology thanks to its cloud infrastructure. Apart from simplified extensions, it includes a dedicated environment for developing and testing integrations that help streamline the overall Magento website experience. Needless to say, it can also be modified through Magento Customization to suit business needs and requirements.

Magento Open Source

Magento open source is the free version of the Magento platform and is available for everyone to download and install. Magento open source is great for startups and small businesses to familiarize themselves with the platform tools and features. You can tailor the free version to your business requirements with extensions from the Magento store. The Open Source version is a great first step to find one’s feet in the Magento CMS. With the help of the free version, your team can understand the benefits of a website built with Magento and can then scale up to proprietary versions for Magento Enterprise.

Benefits of Magento

Magento is widely popular in eCommerce corridors for a number of different reasons. With an industry standard eCommerce technology, web sites built with Magento are popular for the following reasons:

Quick Deployment

Magento offers a fast-paced process to build sites that mirror your brand. With third-party integrations and a vast community of Magento developers, it gives you all the tools you need to take your eCommerce business to the next level.

Immersive Shopping Experience

Magento lets you create personalized shopping experiences with its dynamic content, promotions, and pricing algorithms. This automatically tailors the experience to each customer’s interest and increases his lifetime value.

Simplified Content Management

Maximize sales and productivity by equipping your content teams with Magento and its simple drag and drop functionality. Create, preview and update content with an easy to use interface that lets you schedule updates with the help of a timeline dashboard.


Optimize searches and catalogs with Elasticsearch technology that understands misspellings, synonyms, and stop words. Ensure maximum conversions by equipping your eCommerce platform to properly understand user intent.

Dynamic Cross-Selling

Create relationships between multiple products and set automated rules to distinguish between up-sells and cross-sells. This algorithm targets product suggestions and lets you automatically improve order values and conversions.

Responsive Themes

Magento empowers your eCommerce system with responsive themes that are both nice to look at, and accessible from any device. These dynamic themes bring consistency to the layout and ensure a unified user experience irrespective of device.

SEO Friendly Platform

Magento takes care of your SEO needs with optimized URLs and Meta tags. It also automatically generates a Google sitemap for your eCommerce website and adds structured data markups to product pages.

Magento 1 vs Magento 2: What’s the Difference?

Magento 2 is a revamp of the original platform (Magento 1) and has a number of architectural improvements across the board that make Magento 2 the go-to platform for new users. It addresses a number of issues that were prevalent in Magento 1 and upgrades admin and front-end features for a more immersive user experience. It solves:

Extension Conflicts: Plugins can now overlap code instead of overwriting the code

Class File Size: Magento 2 abstracts class dependencies and makes them small in size

JavaScript Files: Magento 2 uses JQuery as core JavaScript library and adds RequireJS library, this results in better overall performance

Magento 2 also boasts a number of new features i.e. account management, mobile responsive design, and inventory management, which makes it twice as fascinating compared to Magento 1. However, migrating from 2 to 1 is not a simple task, by any means. But looking into the future, it’s a smart investment. If you’re looking for a Magento migration or Magento CRM Integration, get in touch. Our Magento developers will conduct a FREE Business Analysis and help you find the solution you need.

Q. Why should I pick the Magento Community Edition?

The Magento Community Edition is free and is supported by a huge Magento Community. Updates are regular and the platform is perfect for getting a hang of Magento.


Q. Which Hosting should I use for my Magento eCommerce store?

When it comes to Magento platform, dedicated hosting will ensure a quick and fast online store. Due to the numerous products in your catalog, shared hosting will make for a substandard customer experience.


Q. What makes Magento eCommerce the top CMS platform?

  • Open source architecture
  • Mobile-friendly
  • Third-Party Integrations
  • SEO Toolkit

Q. What type of businesses use Magento?

Magento is used by small businesses, medium-sized businesses and large enterprise-level businesses.


Q. What programming language is used in Magento?

Magento is an open-source platform that employs PHP programing language.


Q. Are there any extensions available with the Magento eCommerce platform? 

Yes, Magento has a complete Extensions Marketplace which is also the official Magento extension store. You can visit Magento Marketplace inorder to get 1000s of extensions and themes for your Magento eCommerce platform.

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