Salesforce is one of the leading CRM platforms in the world and offers a multitude of options when it comes to leveraging customer data to identify insights and trends. Your eCommerce store can benefit a great deal from integration with Salesforce Cloud, especially its Sales, Service, and Marketing Cloud.
The Salesforce Sales Cloud can help you organize the customer data stored in Magento into detailed customer profiles that can be used by your sales team to cross-sell, upsell and retarget customers. The Salesforce Sales Cloud maintains these profiles, updating them whenever a customer makes a purchase. These comprehensive profiles can be analyzed with custom reports based on any desired metrics.
The Salesforce Marketing Cloud can help you consolidate your Marketing efforts inside the CRM. Whether it’s email campaigns, social media engagement, or advertisement strategies, the Salesforce Marketing Cloud is a robust platform that helps you do all. Easily create visually appealing emails from templates and track their performance as part of your email campaign. Track social media performance for your eCommerce brand and create engaging content to keep the conversation going. Time your advertisements properly with a dedicated Advertising studio that handles all your spending from one consolidated platform.
The Salesforce Service Cloud brings automation to center stage. Use the Artificial Intelligence powered Service Cloud and handle customers while you’re away with chatbots. Find all the customer information right in front of you during an inbound or outbound call. Combine your social media platforms and route all customer queries directly to the support team.