The company was in search of CRM integration and customization along with development experts who could integrate third-party apps and software with its CRM. The primary need was to integrate marketing automation tools so that Finding Friday’s clients, to whom the solution was sold, could run successful marketing campaigns, nurture leads along the sales cycle and reach out to more customers in less time with little or no manual effort.
After holding multiple discovery sessions and figuring out the exact business requirements, our SugarCRM developers arrived at the conclusion that an out-of-the-box solution on top of SugarCRM would not serve the needs of Finding Friday and hence decided to build a customized CRM for Travel and Leisure industry.
