3 Key Functions of a CRM

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“CRM software is becoming an indispensable part of every business in this vying business scenario”. This statement is undoubtedly legitimate and stands true on the basis of the three key functionalities of CRM that make this wizardry occur. The three magical CRM Functions are:

  • Sales Force Automation
  • Marketing Automation
  • Customer Service Automation

CRM Functionalities

Sales Force Automation

Sales are crucial to the success of every business and the best way to stay ahead of your competitors is to leverage sales management software. In some instances, business owners sell their product and in others, they barter their services. Hence, the core idea behind every business today is to make sales.

Improve Sales Management

Understanding the key role of sales for every business is difficult without a sales tracking software. CRM software offers sales force automation systems to improve sales strategies and helps boost the potential of Sales Professionals by facilitating them in identifying their opportunities. 

Accurate Forecasting & Reporting

Another glory of this system is the forecasting functionality that helps sales directors to generate accurate and timely forecast reports. These reports fuel informed decision-making and help manage quota performance across teams and territories.

Contact Management

With the use of sales force automation, sales personnel can expeditiously manage their contacts, accounts, pipelines, and other related activities. Along with being a contact management software, sales force automation in CRM will allow you to seamlessly manage your relationship with your customers. It will also help to engage customers better and improve customer retention rates. 

Activity Management

A sales force automation system entangles a lot of meaningful functionalities such as activity management, alerts and notifications, opportunity management and task management, etc. 

Activity Management lets you control all the activities taking place in your organization. Moreover, the Alerts and Notification feature notifies you when a task gets completed or anything else that you want to be notified about.

Opportunity Management

Many companies are closing more deals and seeing a growth in their revenues with sales pipeline software. But, with a CRM platform, you can do a lot more! Opportunity Management in CRM gives you an opportunity to follow a lead that you can turn into a sale won. Moreover, it allows you to streamline the sales pipeline and keep track of a lead until the closing stage, making CRM the best sales management software.  

Task Management

Task Management enables you to manage all the tasks in your organization without ever having to leave your seat. So, boost your team productivity by keeping track of all activities and setting reminders, so you don’t miss a deadline. 

Marketing Automation

Organizations invest heavily in marketing automation software in order to supercharge their operational efficiency and to grow revenue. Supporting the magical influence of marketing, CRM software offers a functionality called Marketing Automation. 

Customer Journey Automation

Marketing automation is a handy tool that helps you take your marketing efforts to the next level while saving your resources in the long run and also assists you in nurturing leads through proficient automated campaigns. These campaigns drastically enhance Customer Engagement in a cost-effective manner, helping you grow. Hence, with customer journey automation, you won’t miss any customer touchpoint and deliver meaningful customer experiences. 

Marketing Funnel Automation

Incorporating robust business strategies, efficacious marketing processes, and dynamic automation technologies, marketing funnel automation in CRM helps businesses with lead acquisition, lead scoring, lead nurturing, and lead assignment. The feature works closely with Sales Force Automation to ensure that leads are effectively passed between marketing and sales departments. 

Marketing Campaign Automation

To cater to the basic marketing needs of a business, CRM’s marketing automation allows entrepreneurs to develop, launch, and track campaigns and other marketing offers to customers.

The big umbrella of marketing automation entangles bulk modern marketing practices in marketing campaign automation such as lead generation, segmentation, cross-selling and up-selling, ROI analysis, etc.

Automated Email Marketing

Featuring Email Marketing, newsletter based campaigns, and non-email-based campaigns such as SMS campaigns and conference call campaigns, etc. automated email marketing solution of CRM enables business owners to adopt fully optimized technology that can lessen the burden on the staff and increase profits.

Customer Service Automation

One of the chores considered most hectic in every business is customer service, but it is no longer something that the companies can flaunt. Customer service has become a mandatory part of businesses in this modern world. 

Now that people have a number of choices available and the authority to choose anything that pleases them in terms of product quality or customer experience, customer support software have proved to be a game-changer. 

Personalized Customer Experiences

Reducing the tedious aspects of it, CRM software automates the customer service process and delivers automated services that help entrepreneurs and marketers distinguish their products or services through personalized communication with their clients in this challenging business environment.

Customer Contact Management

Customer service automation is the key to enhancing a corporation’s profitability. The core philosophy of this customer-centric feature is to create and enhance relationships with customers. 

For this purpose, a consolidated knowledge base of support information is created in CRM that enables customer service representatives to ameliorate customer satisfaction levels with the timely delivery of accurate services. 

Improve Customer Relationships 

Using CRM’s customer service automation, one can easily improve customer relationships. CRM supports trouble ticketing, management of interaction history and escalations, customer case tracking, management of product problems, responding to customer inquiries, and sharing customer service information across the entire organization.

Moreover, it facilitates the automation of service scheduling and adjustment of resource assignments in real-time to meet high priority requests. Being an end-to-end customer service solution, CRM becomes the best customer service software.

The Bottom Line!

Are you looking for the best CRM software to streamline your business functions? If you already have a CRM implemented in your company, are you leveraging it fully? The CRM platform can unlock the hidden potential in your business with CRM customizations and CRM integrations with third-party software to enhance its functionality. 

Collectively, all three practicalities of CRM software allow businesses to progress with minimal human effort and great efficiency. With a CRM, you won’t have to invest in a top marketing automation software or the best customer service software, as a CRM platform is all you need.

How do you use your CRM? Is your CRM capable of performing any additional functions?

Rolustech is a SugarCRM Certified Partner firm. We have helped more than 700 firms with various SugarCRM Services. Get in touch today for your FREE Business Analysis. We will be happy to assist you!

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