The emergence of new technologies has led to the rebirth of retail. The market-leading Magento e-commerce platform is now Adobe Commerce and a part of Adobe’s extensive suite of products. The fusion of Magento Commerce and Adobe will elevate consumer shopping experiences and aid in smooth backend management of physical and online stores.
What is Magento Commerce?
Launched in 2007, Magento Commerce is an open-source e-commerce platform written in PHP, available to the public for free. Due to its open-source nature, developers can easily build on its functionality and customize it to suit business requirements. Initially, Magento was introduced as an on-premise product before the cloud version was released in 2016.
Magento is one of the most scalable and flexible e-commerce platforms in the market, with multiple deployment options, easy installation, offering a variety of plug-ins and third-party integrations. However, beyond a certain point, extended customization requires more expertise which can be expensive for businesses.
Why did Adobe acquire Magento?
Adobe aims to change the world through digital experiences, and this acquisition will help the company achieve this goal. The acquisition of Magento has enabled the software giant to compete with Salesforce, SAP and others in the market. This will deliver greater value to customers, let Adobe tap new market segments and expand its business portfolio.
Adobe Commerce, the premium counterpart of Magento Open Source, provides exceptional out-of-the-box functionality. With its B2B suite, advanced search functionality, sales features and advanced content management capabilities it makes the ecommerce platform the top choice for businesses.
How does the acquisition of Magento impact ecommerce?
The acquisition opens up new avenues for businesses aiming to grow in the ecommerce industry, with endless capabilities of the Adobe Magento platform. By utilizing the platforms’ powerful visualization and reporting tools, key marketing insights can facilitate business development and help in making user experiences seamless. It can also help in better segmentation of customers and smarter retargeting resulting in improved sales, hence profitability. Contemporary consumers prefer easier navigation, a mobile friendly interface and faster checkouts, all made possible by Adobe Commerce. Its robust next generation architecture offers greater flexibility, enabling the system to evolve as your business does. In a time where privacy is of utmost importance, top of the line security prevents any possible breaches making Adobe Commerce the go to ecommerce platform.
Challenges and Scope
The evolving technological landscape is pushing companies to innovate and shun old ways of doing business. After being the leader in content creation, marketing, analytics and advertising, the strategic move of buying Magento Commerce was a step ahead for Adobe.
However, the acquisition comes with its fair share of challenges. Adobe has previously made changes to acquired softwares which raises concerns about the future of Magento Open Source.
The path to purchase has undergone immense transition and will continue to change due to digital advancements. The acquisition of Magento will not only drive this transition but create new opportunities for Adobe as well.
How Can We Help?
Let our Magento experts write your growth story. With the best in class Magento Website Development Services, Rolustech can help you build a Magento eCommerce store from the ground up, customize or integrate your current Magento website. Get in touch with us.