Here’s What’s Going down at SugarCon 2018

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SugarCon 2018

SugarCon 2018 is just weeks away and we have a full list of events that are going to go down at this year’s event. SugarCRM has managed to put in a lot of exciting events in this year’s edition after choosing to do away with the AppThrowdown. Looking at the agenda, you can see that it’s packed to the max. Let’s breakdown what Sugar has in store.


The inaugural PitchFest has everyone giddy and roaring. SugarCRM hasn’t outright said it but it looks like PitchFest is a replacement for AppThrowdown. If you’re new to SugarCon, just know that AppThrowdown was a staple event at previous SugarCons. It was a SugarCRM app competition pitting the best firms against each other. Last year, Rolustech managed to win in the X-Ray Vision category with their RT Salesmap plugin. This year, Rolustech will unveil something new but you’re going to have to wait till Oct 10th to find out what that is. As far as the PitchFest goes, it’s 5 minutes for every sponsor to speak about anything they want. So look out because this is where you get to hear about all the new stuff. Apart from this, not much is known about PitchFest.

Keynote Speeches

We’ve covered the keynote speeches and what they mean in great detail in our SugarCon 2018 preview but we’re putting it here as well because they are that important. SugarCRM has unveiled the full list of keynote speakers and they are:

David Rowan

David Rowan is founding Editor-in-Chief of WIRED’s UK edition, and technology columnist for The [UK] Sunday Times. He has been a columnist for The Times, GQ, Condé Nast Traveler, and The Guardian. He’s an early-stage investor in 40 tech companies and co-founder of David’s recent keynote talks have included events for banks, governments, and Fortune 100 companies, and recent stage interviews have ranged from to James Murdoch and David Cameron.

Maribel Lopez

Maribel is the founder of Lopez Research, a market research and strategy consulting firm. Her clients range from startups to global firms, including 10 of the Fortune 30. In addition to Lopez Research, Maribel runs Data For Betterment, a non-profit that helps individuals understand and prepare for how their job will change as companies embrace the new future of work technologies.

Leonard Brody

Two Time Emmy Nominee, President of the Clarity Digital Group & Best-Selling Author of ‘Innovation Nation’, Leonard Brody has been called “a controversial leader of the new world order.” He is an award-winning entrepreneur, venture capitalist, best-selling author, and two-time Emmy nominated media visionary.

Both Leonard Brody and Maribel Lopez are scheduled to speak on October 10th, with David Rowan having the stage all to himself on October 11th.

Training Sessions

There are 4 training sessions scheduled on custom modules, advanced reports, and advanced workflows. SugarCon provides an excellent platform for developers to hone their skills by learning from the very best in the industry.

Break Out Sessions

SugarCRM has almost 40 Break Out sessions scheduled over the two-day period in the cosmopolitan. Whether you’re a partner, administrator or developer, SugarCon will have something for you. These Break Out sessions will cover a broad spectrum of topics ranging from the future of CRM to increasing efficiency in Sugar as well as how-tos to improve data privacy architecture in light of GDPR policies. There’s also a case-study on Rheem scheduled on Day 1. Day 2 promises to take Break Out sessions up a notch with Sugar Cloud. Here you can learn all you want about Sugar Cloud as well as ways to migrate along with best practice methods on integrations. Some of the Break Out sessions are still under wraps.

Judging by the looks of it, it seems like SugarCon 2018 is packed to the rafters with all these amazing events and opportunities and promises to be even bigger than SugarCon 2017.

Rolustech is an Official SugarCRM Partner firm and will be present at SugarCon. Stop by our booth for free demos and pop back here in 2 weeks time for a roundup of SugarCon 2018.