For your eCommerce business to thrive, it is imperative to use cutting-edge technology. We are all aware of how important digital customer experience is. Companies that don’t optimize for online sales fall behind and ultimately exit the market. I’m assuming you’re here which means you’re probably looking for the best ecommerce platform for your business. If yes, then perhaps you have already heard about Salesforce Commerce Cloud and Magento. Rings a bell? In this article, we will help you to decide what works better for your business. Let’s start!
Have you just started an eCommerce site and are looking for eCommerce platforms to strengthen the digital side of your company? As we have already covered Salesforce Commerce Cloud and Magento Development in detail, let’s take a look at which platform will suit your business needs.
The Right Platform for You
Magento vs. Salesforce Commerce Cloud is quite a tough debate. Both have proved to be highly useful for online businesses. They are sophisticated software solutions that will definitely up your game through seamless interaction with clients. Moreover, you won’t have to worry about data storage as both platforms rely on the cloud.
We understand that it does get difficult to choose between two breakthrough technologies. So, here are some features and benefits that will help you choose the best eCommerce platform for your business.
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Top Features of Magento
Magento is a leading eCommerce platform that is used by many small to medium size eCommerce stores across the world. The Magento eCommerce platform is open source and flexible, making it highly customizable. Apart from flexibility, other benefits of choosing Magento include:
Magento Business Intelligence
With Magento eCommerce, you can easily access data to get a better understanding of your customer’s behavior. Hence, the insights can be used to frame better processes and improve the customer experience. You can also leverage the Magento business intelligence tools to identify top customers and the best performing products, along with campaigns.
Simplified Online Retail Solution
We understand that managing an eCommerce store is difficult. What’s better than having the process simplified for you? Magento makes the online store not just flexible but also scalable. You can design your online space to synchronize it with your brand. The user interface is easy to use for the customers, giving a quick checkout option along with the choice of shipping. Moreover, payment gateways won’t be a hassle now as Magento eCommerce platform supports multiple currencies and languages.
Magento eCommerce gives you the option of flexible hosting. However, you can also opt for cloud storage. This will enable you to provide customizable solutions to keep the customers satisfied.
Mobile Friendly Commerce
Since browsing is common on mobile nowadays, it is important to know that your online store is in the pocket of your customers. You just need to take the right steps to make sure they visit your online store and tap the checkout button. For this, the store should be mobile-friendly. Therefore, Magento offers this amazing feature along with full website management and cross-browser support. It’s also important for your web store to rank high on SERPs; SEO optimization feature in Magento covers this as well.
Top Features of Salesforce Commerce Cloud
Salesforce Commerce Cloud was previously called Demandware. It differentiates itself from Magento through a focus on simplifying the sales process. It is fast and secure with all the in-built features to market and sell the products. Let’s see what those features are:
A Perfect Omni-Channel Solution
Are you looking for ways to integrate your brick and mortar store with the online retail store? For this, Salesforce Commerce Cloud is the right option as it provides a seamless Omni-channel solution. This feature immensely improves the customer experience – driving growth in your business.
A SaaS Platform
Salesforce Commerce Cloud comes on a Software as a Service (SaaS) platform that plays a fundamental role in cloud computing solutions. This gives constant access to real-time information for your online and offline operations. Consequently, the sales management process is effective. This makes Salesforce Commerce Cloud a better option than Magento, which is a Platform as a Service (PaaS).
Flexibility for Shoppers
The Salesforce Commerce Cloud makes the shopping experience smooth for shoppers. It has a number of features that enable the customers to not just buy, but also return products anywhere. The shoppers can also pay online and pick up the product from the store, saving them a lot of time.
E-commerce Site Management
Just like Magento, Salesforce Commerce Cloud also provides a well-built Content Management System, Operations Management System and Search Engine Optimization. Needless to say, with Salesforce, your eCommerce store will run smoothly as it does not require programming experts to work on the backend. Its software is compatible with the operating systems that are widely used and all the devices imaginable. This gives your business a wider reach.
Personalized Online Shopping Experience
Through its analytics, Salesforce Commerce Cloud provides its customers with personalized shopping experiences by analyzing customer behavior on the site. This facilitates in managing content that is appealing to the unique customer. Unlike Magento, Salesforce also improves the in-store shopping experience. The store assistants can use it to showcase products to the customers through different mobile apps.
Choosing Between the Two
Now that you have an outline of Magento vs. Salesforce Commerce Cloud, let’s use the information to help you reach a conclusion. The first step in making this decision is to ask yourself a few questions.
Is our eCommerce store in good working condition? Will the customers find the layout appealing? Is the eCommerce site easy to use?
So, if your answer is “Yes” to all these questions, then you are good to go. Now, you can up your business game by developing a strong relationship with your customers. For this, Salesforce Commerce Cloud is beneficial. Salesforce will also help if your business is driving consistent sales.
However, if the answer to the above questions is “No”, then a Magento eCommerce Platform is the right option for you. Being simple and easy, it will help you optimize your website with attractive layouts, style upgrades, easy Content Management Systems and SEO.
Moreover, there are companies that benefit from both Magento and Salesforce Commerce Cloud. This particularly happens when a company has high sales on their eCommerce site and needs a Retail CRM to manage a healthy relationship with their customers. For this, you have to carefully evaluate the needs of your business before making the final decision.
Rolustech is an Official Salesforce Partner firm making its mark in providing services which include Salesforce Consultation, Implementation, Customization, Integration, and more. Contact us now for a FREE Business Analysis. We will be glad to assist you!