Data is at the core of every company’s processes, and knowing how to leverage that data is precisely what sets a successful company apart from the crowd in today’s competitive environment. This is exactly why Salesforce’s emphasis on data analytics and cutting-edge technology such as Artificial Intelligence, that puts any given organization’s data to good use to provide quality business intelligence, has cemented Salesforce as the leading CRM software in the market.
In its pursuit of making data king, Salesforce has recently made waves due to its acquisition of Tableau, a popular data visualization tool. With a staggering $15.6 billion price tag involved, it’s no surprise that this has been big news, but what exactly does this acquisition mean for the functionality Salesforce can offer? While Salesforce itself hasn’t disclosed anything as of yet, there are speculations of what it can do with Tableau. Let’s look into what a Salesforce implementation could be capable of in the future!
How Could It Add to Salesforce’s Functionality?
As Marc Benioff, chairman and co-CEO of Salesforce put it himself, “We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers, bringing together two critical platforms that every customer needs to understand their world.”
This pretty much sums up what Tableau will bring to the table. (Pun intended!) With Tableau’s focus on “big picture” analytics, Salesforce will now be able to equip managers and key decision-makers with important insights in the most convenient ways to streamline processes and to allow for a more comprehensive approach to manage them and keep track of their efficacy. Read on to find out exactly how this acquisition, combined with Salesforce’s existing state-of-the-art technology, places Salesforce as the optimal solution for any business that understands the importance of Big Data.
Complete Access to Enterprise Data
Last year, Salesforce acquired Mulesoft, and now that it has the added power of Tableau, it doesn’t take much to put two and two together to see how Salesforce will be able to leverage the functionality of the two. For one, Mulesoft gets you access to enterprise data from all sorts of channels. This allows Salesforce to diversify data sources, and enhance the quality of information that businesses have significant access to. This is where Tableau comes in; Mulesoft gets you the data, but Tableau helps you make sense of it by serving you the right insights in the most easy-to-interpret way. The implications of this are huge in the data-oriented world that we exist in today, but in a nutshell, Salesforce’s ability to make business processes immensely more efficient and risk-free by allowing for informed and data-backed actions just got an upgrade!
The Salesforce All-Encompassing Customer Data Platform
Speaking of having access to data from a diverse range of sources, something everybody loves about Salesforce is Einstein and a huge reason why is because it gives you a picture of who your customer is and what they’re interested in. So, how does it do that? It has been reported that an average company uses data from at least 15 different sources to build a complete customer profile. Consequently, it only makes sense to have a centralized source where data can be consolidated, and that’s exactly what Salesforce has been working on. There has been a lot of talk about Salesforce’s Customer 360 initiative, which is an attempt by Salesforce to offer its users a detailed and in-depth look at customers.
Customer 360 will integrate all Salesforce Cloud platforms to deliver immense cross channel experiences. With Tableau’s capabilities, the availability of features to actually be able to view insights from the data coming in from all these various channels will definitely make this platform even more user-friendly.
That’s a Wrap!
That covers the potential benefits Salesforce’s acquisition of Tableau could reap for the platform and business intelligence in general, but given Salesforce’s knack for innovation, who knows what’s in store for the future? Stay tuned, and we’ll keep you updated as we learn more about all the latest happenings. In the meantime, if you haven’t already made the move to Salesforce, check out why Salesforce is exactly what your business needs and once you’ve made the decision, head on over to explore our Salesforce Services and we can help you out with the rest!
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