Everything You Need To Know To Integrate MailChimp with Magento

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During recent years, Magento has gained a lot of popularity and has risen through the ranks to become one of the most commonly used eCommerce platforms around the world. Online businesses of every kind greatly rely on Magento to optimize their online store and compete in the market. This is where integrations come in. Integration of Magento with other third-party applications or platforms provides businesses with that extra edge to get ahead of the curve by enhancing the overall functionality and productivity of the specific business.

One of these integrations is Mailchimp which is a marketing automation platform and an email marketing service. Integrating Mailchimp with your Magento store offers a whole new world of features and benefits that can prove to be crucial for your business growth. 

Benefits of Mailchimp Integration with Magento

Custom Signup Forms

Mailchimp offers custom signup form options that fulfill the requirements of your business. You can add customizable forms anywhere on your Magento website to gather customer information necessary for the improvement of how your business is performing and what better way to find out about that than the feedback from the customers themselves? These forms can be further customized according to the preference of customers to send them relevant information about specific products and services. This substantially enhances the overall outreach of a business resulting in more leads.

Marketing Automation Tools

Marketing automation tools allow for the automation of different marketing processes such as emails and calls so that members of the marketing team can focus on other more important tasks essential for business growth. This greatly optimizes the marketing process by saving considerably more time. 


When you integrate Mailchimp with your Magento store you can use powerful tools to increase revenue and recapture lost sales. Personalized suggestions can be generated based on the purchase history of customers. In addition to this, you can use abandoned cart emails to follow up with people who leave your website without checking out.

Notification Emails

You can also design personalized order notifications such as shipping confirmations, invoices, and more to encourage your customers to return to your Magento store with relevant product recommendations. 

Social Media Advertisements

You can use your gathered customer data to make personalized advertisements for social media platforms like Facebook and Instagram to promote business and further expand your reach. You can also track engagement and ROI to see which ads help you win new customers and as a result increase sales. This information can prove to be extremely useful when designing new ad campaigns.

Incentives For Customers

You can also use promo code blocks on your Magento website to generate more revenue and encourage more people to sign up via the sign-up forms. You can also track the progress of these custom incentivized campaigns with the help of built-in reporting tools.

Refined Targeting Of Customers

With Mailchimp integrated with your Magento website you can also interact with customers in segments based on their signup date, demographics and engagement history. This provides for a more refined approach towards customer interaction and service.

So, it can be said that Mailchimp integration with your Magento website can offer a complete marketing solution for any kind of product or service your business has to offer to its customers. Furthermore, you can market your products or services according to what the customers want. Also, you track the progress of your custom ad campaigns to see what approach works in which scenario and make decisions based on this data which can prove to be crucial for your business growth. All in all, Mailchimp integrated with a Magento store offers a complete online store marketing ecosystem that covers every aspect of marketing and more. You can automate emails to engage with more customers and save time at the same time. By doing this your entire online marketing process will be greatly optimized so you can focus more on other aspects of your business like business growth, expansion or even other platforms for marketing because all your online marketing needs are completely covered with this integration.

What Now?

Summing it all up Mailchimp integration with Magento can prove to be the answer to all your digital marketing needs and because digital marketing has proven to be such an important factor for business growth in this day and age, getting this integration can provide your business with the push it needs to be successful.

Interested? Rolustech is a full-service Magento eCommerce Platform development firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a Free Business Analysis session!