Make Smarter Decisions with Magento’s Business Intelligence

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Ecommerce is one of the fastest-growing industries in the world. Just about everyone in the current climate prefers to shop online. Why not try to leverage the best in the business and go with Magento?

Built on opensource technology, it involves the usual functionality of an eCommerce site, but with robust functionality in how you control things. Although the average person can set up Magento for the most part, there will come a time where their skills will not be enough and you will need a team of experts. You can also hook it with your CRM to examine the buying behaviors of customers with high accuracy. This is an advantage that Magento Business Intelligence has over its competitors. 

Theming in Magento is also robust, the customization that is achievable in it can result in all varieties of sites that are easy on the customer’s eyes. 

Magento Business Intelligence

Magento Business Intelligence, or MBI for short, is a powerful analytics tool that will change the way you look at data captured by Magento. Your role will not matter when using MBI, as it will provide valuable insights to anyone using it. This cloud-based system will enable you to see performance indicators or how your eCommerce website is performing. Present as well are numerous customizable dashboards that make the process snappier.

Any important questions you might have like: How is my retention rate compared to the average? What channels will help me get the most loyal customers? And what is the cost-benefit analysis of a customer based on their lifetime value? These will all be answered efficiently via MBI and its intuitive dashboards. 

Being a cloud-based system, you can log in from absolutely anywhere. The platform is suited to both businesses and technical users. 

Visualize Your Data

Magento Business Intelligence has currently twelve visualization options present. These provide a refreshing way to view progress and trends, each option can be utilized on your use case and have their own advantages and disadvantages.

Scalar reports are used to show single numerical values. The table view is especially useful if there is a need to view large groups of numbers. Variations of the column view are also available if a more straightforward but informative view is needed at the moment. The variations are the simple Column view and the Stacked Column view. MBI is also adding new visualization options, like the new Scatter Plot and Bubble Chart. This coupled with the vast space for Magento Customization allows for a more comprehensive view and in-depth analysis.

There are also some other handy features like:

  • Email summaries
  • Creating and editing reports
  • SQL Report Builder
  • Google Analytics data source integration
  • User accounts with advanced user permissions
  • Metric definitions management

MBI Essentials and Pro

The overall package is available in two different variants. In both, you will find all the necessary tools needed for an analytical view. A new entrant in the market, or someone new to data analytics as a whole, will find that the Essentials version is also powerful enough for the job. Depending on the nature or scope of your business, you might find one package to be more suitable than the other. 

MBI Essentials

The focus here is on the growth of the business. MBI Essentials has access to most of the features as those of Pro. This light version is not as stripped back as you think, the functionality also includes access to 75 performance reports. The package also includes dashboards that are tailored with B2B merchants in mind.


The Pro version is a solution that has a better focus on unleashing the full potential of any enterprise eCommerce opportunities. Both versions also access and pull data from CRMs like SugarCRM. MBI Pro has the edge because it also organizes data from external sources, along with being fully customizable, and allowing users to access API’s and live access support. In addition, you can maximize the functionality of your business by integrating Magento with any CRM. You will also find that some of the limits such as access to the performance reports will be lifted. Meaning unlimited access to the number of dashboards, predefined reports, Magento commerce tables, professional services, and double the amount of SaaS user accounts. 

Summing Up

Magento Business Intelligence is a robust analytics platform. It will allow you to get much more out of your existing data and will empower you to make much better decisions. With the power of the cloud, you can use its features from anywhere in the world. With so many ways to visualize data, your business will have a much better understanding of its performance than before. So add MBI to your Magento now and reap the benefits of the cloud!

Interested? Rolustech is an official Adobe/Magento Partner Firm and our experts can make sure your e-commerce platform serves your business in every way possible. Get in touch today for a FREE Business Analysis session!