Salesforce CMS: The Future of CMS & Personalized Customer Experiences
By Amer Wilson
Last Modified Date
Salesforce is making strides with its innovative platforms. Recently, Salesforce has marked another big milestone in revolutionizing customer experience by introducing Salesforce Content Management System (CMS). To provide users with a personalized experience, it is important to deliver the right content to your target audience. This is where content management software plays a major role. To create awareness about your products and services and to build strong relationships with your customers, you need a robust content management system for your business.
Imagine this: your team is empowered to create content and roll it on all communication channels without the help of a developer. You have the power to transform all your data into content. You can streamline your content creation activities and deliver personalized campaigns and maintain happy customers, all while staying a step ahead of the curve.
With Salesforce Content Management System, this can be a reality.
We can explore what a Salesforce Content Management System (CMS) is, its different features, how it is beneficial for businesses and why you must go for CRM and CMS integration.
Let’s get started!
What is the Salesforce Content Management System (CMS)?
Salesforce Content Management System is a hybrid CMS that helps companies to easily create, edit, organize and deliver content at any channel or device. It lets you provide personalized experiences with robust built-in features, drag and drop functionalities and seamless integration with CRM and other third-party software.
Features of Salesforce Content Management System
Powerful and Fast
Content creation has become faster than ever with the Salesforce CMS. Now users won’t have to wait for developers to convert text into code or graphic designers to create visuals to make the content engaging.
With Salesforce Content Management System (CMS), users can easily create, manage, update and deliver content to customers at minimal time. To make it a seamless experience, users can choose a built-in content type or even create a customized version and draft the content fast with no technical assistance.
The Salesforce CMS is highly accessible. It supports multiple languages and provides translation assistance to scale your content marketing efforts and bridge all language barriers.
Collaborate With Teams
Salesforce CMS system allows teams to collaborate so they can deliver meaningful experiences to customers. Moreover, it is secure as you can give permission to the users to limit access.
Another unique feature of the Salesforce Content Management System (CMS) is that it lets you create unique content collections. You can leverage these playlists of content to increase user engagement rate and provide them an experience like none other.
Being a hybrid CMS, Salesforce Content Management System (CMS) provides flexibility to teams to create content in a centralized location and publish it at any digital channel possible. This will help the company to leverage all customer touchpoints through Salesforce or other third-party software.
Build Experience with Salesforce
To stand out among your competitors and connect with the customers, you need to create engaging content with brilliant visuals. Now, if you use Salesforce CMS, you will be on the path to connect with your customers across their shopping journey.
Salesforce CMS allows users to build an experience for their customers by adding and managing content through better visuals with its What-You-See-Is-What-You-Get (WYSIWYG) Tools which include:
- Experience Builder
- Commerce Page Designer
With the Experience Builder in Salesforce, you don’t need to wait for long to put your ideas into practice. With a rich repository of built-in themes and layouts, you can build experiences with drag and drop features and apply the branding to make it your own.
Additionally, it allows users to syndicate their content on the web, eCommerce stores, portals, and different forums, so you can have integrated marketing. You can also leverage Salesforce headless API to deliver content to other sites and even third-party mobile apps.
The best part is that you don’t need to rely on a developer to create this framework, as novices can also create this through the resources available on the AppExchange. However, if you want things to be done quickly and with top-notch quality, you can take the help of a Salesforce developer. All in all, the Salesforce CMS has got you covered!
Commerce Page Designer
Empower your teams to create and manage content through the Commerce Page Designer in a better and faster way for a seamless experience. This will allow you to stay ahead of the game by creating engaging content and interactive visuals to leverage all customer touchpoints.
Why You Must Go for CRM and CMS Integration?
Data matters a lot in devising business strategies and building consumer experiences. These days, customers expect personalized experiences and want companies to show them their preferred products. To capture customer’s attention at all touchpoints and fast track personalization, you must go for CRM integration with CMS.
With Salesforce CMS and CRM integration, you can leverage data from each consumer touchpoint to provide customers a personalized experience faster than your competitors. Your content should address all customer pain points, questions, and needs.
What’s better than creating informed content after gaining insights into your target market? It will result in a lot more happy customers and drive high profits in your business. All this is possible with CRM and CMS integration as it lets you put your data into action to meet the customer expectations.
We at Rolustech have worked extensively on integrating CRM with different platforms and third-party software to help organizations unlock their true potential. So, avail our services to leverage data from your CRM and build unparalleled digital experiences.
The Bottom Line!
Salesforce Content Management System (CMS) goes beyond the basics and offers its users unmatchable features. Leverage it to streamline your content creation activities and empower your teams to connect with customers and take your business to the next level.
Rolustech is an Official Salesforce Partner firm and has completed more than 700 projects in Salesforce Customization, Integration, and more. Contact us now for a FREE Business Analysis or take a look at our Salesforce Services. We will be glad to assist you!