Einstein was one of the greatest minds to have lived on this planet and Salesforce is the world’s number one Customer Relationship Management software. Just going by its name, Salesforce Einstein sounds awesome and revolutionary. But what is Salesforce Einstein and why has it created so much buzz in the market? Salesforce Einstein is Artificial Intelligence (AI) built into the core of the Salesforce Platform. Wait… What is artificial intelligence? If you don’t have an idea about what it is, then you probably haven’t watched the movie ‘Ex-Machina’ or ‘The Imitation Game’. To state it in simple words, AI is the science of making machines intelligent, especially through intelligent computer programs. AI is the next big thing and will transform our daily lives and it has wide applications in all major sectors.
Salesforce Einstein is the first comprehensive AI for CRM that will empower companies to be smarter and more predictive about their customers. The idea sounds incredible but you are probably wondering if it would require extensive training to learn how Salesforce Einstein works. Actually, you don’t have to worry about anything. It’s already embedded in the Salesforce applications you already use. So let’s take a look at how this amazing technology will benefit your organization.
Salespeople can now focus on the most important leads and win more business:
Predictive Lead Scoring
Assign scores to leads based on their likelihood to convert into deals with defined lead scores.
Automated Activity Capture
Syncs Salesforce with email and calendar to eliminate multiple data entries.
With automatic reminders, salespeople do not have to worry about taking time out from their busy schedule to find out the person who hasn’t responded.
Marketing has become more complex than ever. Marketers need to send the right content to the right person at the right time. Let Einstein assist you in this function.
Predictive Content and Recommendations
By predicting the past behavior of customers, recommend them the best product.
Analyze the tone and sentiment of conversations in over 10 languages.
Identify spam sites from across the universe.
Automated Custom Classifiers
Classify data related to what customers are saying about your product into segments such as Product Mentions & Questions, Product Complaints & Praise, Intent to Purchase, Customer Service Request, and Legal & Compliance.
Machine Discovered Segments (Krux)
Analyze the attributes of gathered customer data & discover the most valuable audience to effectively target and personalize your marketing message.
The best business decisions come from the best data & insights. Salesforce Einstein is made just for that, and a lot of other things.
Smart Data Discovery
Obtain valuable and detailed insights from the huge volumes of data by examining all possible combinations in a data set.
Smart Data Prep
Receive automated recommendations to transform and enrich your data before deriving insights.
Continuous Feedback Loop
Interact with your data in real-time.
Customer Service & Support
Never underestimate the power of the irate customer. When you serve the customer better, there’s always a return on your investment. This new AI solution by Salesforce helps you serve your customers better.
Automated Case Escalation
Serve customers who require immediate help and whose operations would get stalled if their issue is not resolved instantly.
Related Questions and Articles
Enrich the customer experience by suggesting pages, articles & blogs tailored to the interests of every individual.
Rank the unanswered questions at the top to extract answers from the rest of the community members.
It’s a Wrap!
This was just a brief overview of Salesforce Einstein and some of its salient features. You can take a look at our Salesforce Conversational Queries to learn more or check out how AI and CRM Integration can do wonders.
Rolustech is proud to be Salesforce Consulting Partners and Certified Experts. We have helped numerous firms with Salesforce Integrations and Customization. Get in touch to learn more about the Salesforce platform and get a FREE Business Analysis.