5 Reasons Why the Manufacturing Industry Needs A CRM

By

The manufacturing industry has witnessed a dramatic transformation over the years. Previously, a manufacturing company responded to whatever a customer required. It has now evolved and become even more customer-centric by incorporating different manufacturing software solutions

Instead of waiting for the customers to tell them what they need, companies are now forecasting what will be in demand in the coming months using different business software solutions. Interestingly enough, many small scale companies are also leveraging manufacturing software for small businesses such as CRM software. This will enable them to make use of techniques like lean production and automation to meet future demand. 

In these dynamic times, the role of Customer Relationship Management (CRM) has never been more important. Companies are leveraging CRM for Manufacturing Industry to streamline their business processes and deliver unparalleled customer service. The Manufacturing CRM system can give you a 360-degree view of your customers, improve sales management and boost team productivity. 

Best CRM for Manufacturing Business

To gain a competitive advantage, you must leverage the best manufacturing management software. It turns out that CRM for manufacturing has revolutionized many businesses as it gives a holistic view of the entire business in one platform and lets you manage stakeholders, inventory, and payments easily. Starting to think you should get a CRM implementation? Well then, keep reading.

With an intuitive user interface, SugarCRM can be easily customized to fit any business needs. Moreover, you can also go for SugarCRM integrations with third-party software to unlock your true business potential and make use of any business software from inside SugarCRM.

Use Of CRM in the Manufacturing Industry

Here we list five reasons how a Manufacturing CRM with the quintessential manufacturing features can add value by creating a leaner organization that anticipates customer demand and meets it quickly and efficiently.

1. Accurate Demand Forecasting

This feature is extremely useful for firms operating in fast-changing industries such as high-tech, electronics, retail, etc. A Manufacturing CRM solution can help manufacturers cut the time required to develop a product from the concept phase to market delivery. Hence, you don’t need to invest in different manufacturing planning software.

SugarCRM will act as a unified platform and enable you to have accurate demand forecasting along with improved production information. By adapting faster and acting smarter, companies can get products to the market before their competitors and, hence, gain a competitive edge.

2. Improved Product Quality

To stay in business, a manufacturing company has to keep producing high-quality products consistently and efficiently. Substandard or defective products will not only tarnish the brand image but also result in unhappy and unsatisfied customers, leading to a reduction in sales and revenue. 

With the SugarCRM in place as the best CRM for manufacturing, a company can gather and analyze data from multiple sources and figure out process errors in real-time that contribute to product defects.

3. Intelligent Supply Chain

Failing to simplify and optimize business operations can result in overly complex processes. Moreover, costly implementations of production management software can have a detrimental effect on the company’s desired ROI. 

Deploying CRM in the manufacturing sector can give manufacturers detailed and useful insights about operations, inventory management, order processing, warehousing and distribution chains. 

Having an intelligent supply chain can deliver phenomenal results as it empowers firms to manage production schedules. Moreover, it also lets you maintain materials supply and move products quickly from the site of production to the market.

4. Enrichment of Customer Relationships

Customer relationship management in the manufacturing industry can prove to be a game-changer. Safe delivery of a product and after-sales services are as important for a manufacturing company as closing a new deal. 

A Manufacturing CRM system will help keep track of any warranty, repair, or service issues and in managing day-to-day questions, inquiries and service calls. This will result in fewer delays and penalties and more follow-on sales.

5. More Business Won

Unlike other manufacturing software solutions, CRM software is a valuable marketing tool as well and helps you gain followers and customers. It enables the Marketing and Sales departments to make detailed reports, taking into consideration the customers’ behavior. 

Manufacturing CRM systems let the customer support staff help the customer immediately and also provide valuable insights that help improve product quality and business processes over time. This streamlines the operations, lowers costs and increases profits.

Rolustech has developed customized CRM solutions for businesses operating in various industry verticals. These Industry Vertical Solutions have streamlined and optimized their business processes with our tailored software solutions that mirror their business in more ways than one.

How have we helped manufacturing businesses overcome diverse challenges over the years? A few Case Studies:

1. Inhance Technologies

Headquartered in Houston, Texas, Inhance Technologies specializes in transforming conventional plastics into high-performance materials. The company provides customized plastic solutions to various industries such as automotive, construction, industrial, healthcare to name a few across the United States. Since Inhance Technologies had a nationwide presence with a highly diverse product portfolio, it realized the need for SugarCRM Customization in order to have a centralized system through which it could conveniently manage its sales pipeline, accommodate diverse sales channels and generate custom reports for senior management.

2. WK Marble and Granite Pty Ltd

Established in 1989, WK Marble and Granite Pty Ltd is a leading distributor of engineered and natural stone. It operates under two brand names: WK Stone and Quantum Quartz and distributes its premium range of products across Australia. WK’s management was using Sugar but needed something more visual to see the performance of its sales offices across regions. WK wanted its salespeople to see their respective accounts on Google Maps inside Sugar and also wanted to show their scheduled meetings with the vendors on Google Maps.

3. WM Printing

WM Printing is a company based in Boca Raton, Florida. The company was launched to cater massive printing orders for brochures, T-shirts and other goods. The business processes at WM Printing were being carried out with inefficient tools. The company wanted to manage its expanding customer base and growing demand, whilst making sure that the highest quality of customer service was proffered.

Rolustech is a SugarCRM Certified Partner firm. We have helped more than 700 firms with various SugarCRM Services. Get in touch today for your FREE Business Analysis. We will be happy to assist you! 

Need Help? Get Free Consultation


By clicking you agree to our Terms and Conditions

Send me news and updates

Get in touch


Contact Information