Sugar and Magento Integration


Growing needs of businesses have contributed towards the rise of Enterprise Application Integration. The software industry currently has numerous ready-to-use solutions for various business requirements. However, it is impossible to find such a solution that meets all the business requirements. Using different IT solutions for diverse needs is an expensive as well as inefficient approach, leaving enterprises with two options. Either to improve a solution, hence enabling it to meet distinct needs or to integrate different IT solutions. Nonetheless, integrations are easy to achieve and result in IT solutions that are more efficient and productive. Sugar is undoubtedly one of the best CRMs in comparison and Magento is one of the best eCommerce solutions. Merging these two IT solutions brings a lot of advantages for a business, and that makes Sugar and Magento integration an interesting discussion.

About Magento

Magento is the leading open-source e-commerce platform that handles over $100 billion in gross merchandise volume every year. The usefulness of this solution is evident from the fact that it has been downloaded more than three million times and has over 1 million registered users.

An eCommerce platform is basically a software application that allows online businesses to manage their websites, sales, and operations. Ecommerce platforms centralize business operations and also offer powerful features for businesses to run smoothly.

6 Qualities of Magento

  1. The best and most popular eCommerce platform for selling online
  2. Flexible and open-source software
  3. Innovative team
  4. The most customizable eCommerce platform
  5. Expert implementation team and partners
  6. Boosts online selling and shrinks costs

Reasons Why You Should Integrate SugarCRM with Magento

Smooth and Efficient Order Processing

The integration allows you to collect an enormous amount of data about customers including orders, invoices, products in the wishlist, recently viewed products and abandoned carts. This creates a better experience for both the customers and sales team members.

Multi-Channel Marketing

Marketing your product using a single channel is not enough nowadays. You need to combine traditional marketing techniques with digital marketing for better promotion of your product. SugarCRM and Magento together can better track all the marketing channels so you can see which methods are most effective and which ones need improvement.

Inventory Sync

With this integration, your existing product inventory in Magento can be easily synchronized to your SugarCRM, enabling your customer representatives to perform some cross-selling and up-selling. With a CRM for eCommerce business, you can ensure that your customers spend more time on the website, resulting in increased conversion rates.

Better and Faster Customer Issue Management

SugarCRM integration with Magento allows you to manage the customer cases from one central site. This counters the problem of slow response to customer’s issues and complaints. You can easily handle all the customer queries from within your SugarCRM in a timely manner.

In-Depth Knowledge of Customers

SugarCRM will help you track all the activities of your customers and contacts on your Magento Site. This 360-Degree customer view will certainly help you enhance your sales and marketing strategies and makes Magento one of the best eCommerce platforms. 

Rapid Customization

Customization tools like Sugar Module Builder and Sugar Studio can frame your SugarCRM in a lively manner to fit your eCommerce business needs. Magento customization on its own can do wonders for the user experience you provide and, with this integration, you can add modules and apps and also choose which fields you want to display on your interface for better management.

The Bottom Line!

The integration of SugarCRM with Magento will allow you to have a better knowledge of your customers by allowing you to associate Magento data with your contacts in Sugar. All in all, the integration of SugarCRM with Magento is the most efficient and effective IT solution for CRM in eCommerce available today. If you are looking for more options, you can also explore Salesforce Commerce Cloud.

Not just this, Magento also seamlessly integrates with other online stores so you can manage your online business portfolio through a unified platform. For example, Amazon with Magento integration helps drive greater sales volumes, upload products in bulk, seamlessly manage inventory and optimize your business processes.

Do you want the best E-commerce solution and the best CRM solution at your disposal? Rolustech can not only help you with a Magento e-commerce platform but also with the integration of Magento and Sugar. Moreover, in order to move to the next step of improving your eCommerce business, try SugarCRM integration with payment gateways such as PayPal.

Rolustech is a SugarCRM Certified Developer & Partner Firm. We have helped more than 700 firms with various SugarCRM Customization and Integration. Get in touch today for your FREE Business Analysis. We will be happy to assist you.