Top 3 CRM Software for Small Businesses

Top 3 CRM Software for small businesses

 “Fail Hard or Win Big”

Why small businesses fail and what can you do about it?

The main reason why so many startups fail is that they do not properly keep track of customer interactions and don’t have a customer database software that keeps track of their customer journey. Hence, they are not able to provide exceptional customer service which is the cornerstone of every successful business. 

So, how does your business confront this challenging issue? By getting a Customer Relationship Management (CRM) software. On the surface, it looks like a straightforward process but it is complicated by the fact that there are dozens of options available in the market and you have very limited time to research and find the most appropriate solution for your business.

Small business owners are busy as they have to manage all aspects of their business, be it sales, marketing or customer service. With limited time and money at their disposal, they prefer a CRM system that can give them a holistic view of their business operations. Same goes for startups as they have limited resources and time constraints that can be optimized with a Startup CRM in place. You might have gone through the list of top 5 or top 10 CRM for small scale businesses but to make things easy for you, we’ve brought the recommendations down to three best CRM software for small businesses in 2020. 

These 3 CRM platforms will save you from the hassle of looking up various options and make it easier for you to choose the right CRM.

Let’s begin, shall we?

1. SugarCRM


A hot favorite among small business owners, It is one of the best cloud-based SaaS CRM in the market. SugarCRM has sales, marketing, and customer support features, ensuring that businesses stay well connected with their customers on all fronts.

Integrated marketing, sales, and support activities result in positive customer experiences, leading to robust business growth. Sugar Mobile CRM application gives you the opportunity to maximize your productivity with ease. As it is an open-source CRM, Sugar has different CRM industry applications that have helped businesses stay ahead of the curve. SugarCRM editions come in three flavors but the one that is most suited for small businesses is Sugar Professional which costs a user $40/month and has the following features:

  • Sales automation and forecasting
  • Marketing lead management
  • Support automation
  • Call center automation
  • Reporting & Dashboards
  • SugarCRM Mobile
  • Cloud or on-premise deployment
  • 15GB storage
  • Unlimited Studio customization
  • Unlimited online support
  • Support for MySQL and SQL Server (On-Site)

Sugar has also released three distinct platforms in Sugar Market, Sugar Sell, and Sugar Serve in 2019. Different SugarCRM platforms have a major role in business development and can prove to be a game-changer. 

2. SuiteCRM

crm for small businesses

SuiteCRM has managed to surpass the expectations of everyone in the CRM industry. It has emerged as the leading choice of CRM for small businesses as it is completely FREE and, due to its open-source nature, can be seamlessly configured to serve the exact needs of a business operating in any industry vertical. Suite provides actionable insights into customers, helps conversions from leads to accounts, boosts sales via analytics and helps you provide customers an incomparable experience. The main features of SuiteCRM are:

  • Customer self-service
  • Sales portal
  • Flexible workflow
  • Servicing
  • Marketing
  • ROI calculator
  • Finance management
  • Billing and invoicing
  • Flexible modeling of business processes
  • Template quotations
  • Pricing strategy control
  • Contract renewals servicing
  • Q&A support

3. X2CRM

X2CRM for small businesses

An open source CRM that aims to provide a comprehensive low cost yet user-friendly sales, marketing and customer service solution to small business owners. Businesses can customize on an open-source CRM to leverage on essential business functionalities such as marketing automation, process management, etc. X2CRM is centered on two key objects of customer relationships: Contacts and Actions. It successfully condenses the core features of today’s complex and commercial CRM systems into two high-performance modules, resulting in a powerful and flexible CRM application.  All of this has helped cement X2CRM as a great CRM for small businesses and to add to it further, businesses can easily customize X2CRM to suit their business needs and requirements. The key features of X2CRM have been listed below:

  • Sales automation
  • Workflows
  • Quotes & Invoices
  • Documents and media
  • Mobile CRM
  • User management and access roles
  • Reporting & Analytics

The Bottom Line:

All the three choices of customer relationship management software listed above are excellent and will help small business owners get a bird’s eye view of their customer interactions, making them an ideal client management software for these businesses. Leveraging the best CRM for Startups has helped businesses generate more leads and streamline lead management and nurturing processes.

However, for people consistently using any other online sales software or Gmail as a mode of communication, especially for lead engagement, NetHunt would also be an ideal option. NetHunt is a CRM for Gmail users, which can be integrated with other G Suite apps. NetHunt features include full-scale CRM functionality and the ability to integrate with Google Drive, Calendar and Hangouts.

Having established the best possible options of CRM, it is also worth mentioning that an out of the box solution would always fall short of meeting your expectations. The inefficiencies of such a software solution would prompt you to get CRM customization in order to increase its functionality. Once fully customized, all three CRM systems mentioned above are guaranteed to increase customer satisfaction and drive profitability.

Rolustech has a vast experience of 10 years in the CRM industry. We have helped more than 600 firms with various CRM integrations and customization. Get in touch for a FREE Business Analysis now!