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The idea of developing a means to build customer satisfaction and loyalty at a dealership came to Tom Durant in 1997. He approached Alicia Harris to implement the idea by initiating follow-up phone calls to customers to ensure their satisfaction. This was the beginning of an Automotive CRM Solution. AutoAccelerator CRM finally launched in 2010. Today, it is considered to be a revolutionary CRM system by dealership personnel and automotive industry professionals.


Initially in 2007 Alicia Harris, the CEO of Auto Accelerator approached Rolustech for some minor adjustments in their Automotive CRM Solution. After assessing the needs of AutoAccelerator, it soon became apparent that the CRM that was currently in place was very basic and would be unable to keep up with company’s growth rate. Moreover, it could not be integrated with other systems which meant AutoAccelerator would suffer.


Rolustech proposed SugarCRM and 85 features were implemented to assist Auto Accelerator in dealing with dealerships and automotive manufacturers. It was integrated with Kelley Blue Book and Evox Media. Rolustech also made the CRM more user friendly. The view level was customized, different layouts were designed and eventually the CRM system was developed as a single page application. A SMS/Click to call was also developed.


Several parties benefited from a singular platform. For instance, it became easier to produce the latest leads by the manufacturers. Moreover, 3rd party integrations enabled Auto Accelerator to gain a competitive edge in the market and customized reports in SugarCRM helped them analyze performance. UI improvements also helped users make better use of their time.
Rolustech continues to dedicate five developers to facilitate Auto Accelerator in light of the support contract.

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