Case Study: Customized SugarCRM for Automotive Industry

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The idea of developing a means to build customer satisfaction and loyalty at a dealership came to Tom Durant in 1997. He approached Alicia Harris to implement the idea by initiating follow-up phone calls to customers to ensure their satisfaction. This was the very beginning of what would eventually evolve to be an Automotive CRM Solution. The AutoAccelerator CRM finally launched in 2010. Today, it is considered to be a revolutionary CRM system by dealership personnel and automotive industry professionals.


Initially in 2007 Alicia Harris, the CEO of Auto Accelerator approached Rolustech for some minor adjustments in their Automotive CRM Solution. After assessing the needs of AutoAccelerator, it soon became apparent that the CRM that was currently in place was very basic and would be unable to keep up with company’s growth rate. Moreover, it could not be integrated with other systems which meant AutoAccelerator would suffer.


Rolustech proposed a SugarCRM implementation with 85 features that were to assist Auto Accelerator in dealing with dealerships and automotive manufacturers. It was integrated with Kelley Blue Book and Evox Media. Rolustech also made the CRM more user friendly to ensure better adoption rates and accessibility. The view level was customized, different layouts were designed and eventually the CRM system was developed as a single page application. SMS/Click to call functionality was also added to the system.



Several parties benefited from having a singular platform in place. For instance, it became easier for manufacturers to procure lists of latest leads. Moreover, 3rd party SugarCRM integrations enabled Auto Accelerator to gain a competitive edge in the market and custom reports in SugarCRM helped them analyze performance. UI improvements also helped users make better use of their time.
Rolustech continues to dedicate five developers to facilitate Auto Accelerator in light of the support contract they also signed.

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