The idea of developing a means to build customer satisfaction and loyalty at a dealership came to Tom Durant in 1997. He approached Alicia Harris to implement the idea by initiating follow-up phone calls to customers to ensure their satisfaction. This was the very beginning of what would eventually evolve to be an Automotive CRM Solution. The AutoAccelerator CRM finally launched in 2010. Today, it is considered to be a revolutionary CRM system by dealership personnel and automotive industry professionals.