Evolution of CRM Systems: Past, Present and Future [INFOGRAPHIC]
By Sarah Meyers
The Evolution of CRM Industry seems to be in a constant flux; at least for the last decade. CRM software has come a long way from static excel replacements and data entry systems to evolving into ever intelligent tools widely adopted by businesses today. And there is so much on the agenda of CRM players in the market which is a sure indication that CRM industry is going to be unrecognizable in the near future as it bandwagons on some of the latest digital trends of the 21st century.
Trends expediting the evolution of CRMs
The purpose of this infographic post is to revisit this evolutionary journey of CRM systems and envisage what the next decade holds for this industry. We are witnessing several acquisitions within the industry including Oracle’s acquisition of NetSuite to give its cloud capability a boost. Similarly, there are trends like Machine Learning, Artificial Intelligence, Data explosion and Cloud based SaaS, which are promising to revolutionize the interactions between client facing CRM users and the customers.
Sales Intelligence has acquired a new meaning. Today’s CRMs are in a phase of the ever increasing competition to provide their respective Salespeople with the best possible insights into their customer’s behaviour. So there’s one conclusion that we have drawn. According to our vision, CRM is vying to become more and more customer-centric to provide the Salespeople with all the information they need on the customer from different sources and platforms, to make the Sale. A recent LinkedIn survey revealed that ‘77% of top Salespeople rely on Sales intelligence tools’.
All this becomes a bit more interesting when we take a look at some CRM adoption stats: Today in 2016, according to Larry Augustin, there are “350 to 400 million people whose jobs are to talk to customers in business” and there are less than 30 million commercial seats of CRM sold”. This reveals the potential that the industry holds and as adoption increases from mere 10 pc of as of today towards more sophisticated CRM systems. This trend alone is going to facilitate the evolution of CRM software beyond recognition.
So before making you wait anymore, let’s take a look at the infographic:
Evolution of CRM Systems
This is all from our side. Where do you foresee the CRM industry heading? Let us know in the comments section below.
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