Key CRM Features for the Financial Industry



Due to the cut throat competition, many financial services organizations be it banks, insurance companies or capital markets, find it difficult to differentiate themselves. The nature of the industry is such that the product could be easily imitated, making it difficult for them to set themselves apart from the competitors.

Many organizations have realized that in order to gain a competitive edge and win more business, they need to enrich their customer relationship experience. By implementing a CRM solution that has the quintessential financial services features, a business can improve customer retention, become more competitive and increase profits.

In this blog, we will take a look at the key CRM features for financial industry that will help companies address all the needs of their clients.

1. 360-Degree View of Financials

Have accurate and up-to-date information about the products used by your clients, their incomes, debts, loans, credit scores and other details. Store centralized data about customers including transactions, interactions and preferences. Full client knowledge will make financial advisors respond instantly when problems arise.

2. Contact Management

This provides a searchable database of stored client contact information as well as important documents such as contracts and sales proposals.

3. Lead Management

Banks, insurance companies and other businesses in the finance industry need lead acquisition and funneling tools. When a lead comes in, it needs to be routed to the correct agent, advisor or manager, and then tracked correctly.

4. Customer Engagement

The CRM should contain tools which improve customer engagement, including email newsletters, social media integration and relationship tracking.

5. Marketing Management

Send out multi-channel and multi-wave campaigns and derive maximum ROI for every marketing dollar. Design and personalize marketing messages and target campaigns towards the most suitable segments.

6. Sales Automation

Give your sales team everything they need to prospect, manage contacts, record activities and ultimately close more business opportunities.

7. Integration Capabilities

A lot of important data often resides in specialty accounting and banking software. Look for a CRM offering third-party integration with your company’s desired solutions.  Seamless integration allows the system to sync data across multiple platforms, marketing channels and users, saving precious time and money.

8. Workflow Automation

Standardize business processes. The system will automatically set the next task in the process once the previous task has been marked as completed. Improve operational efficiency by building workflows that provide automated alerts and reminders for follow-ups that need to be taken care of personally.

9. Reports and Analytics

Create reports and generate analytics that will help evaluate performance and productivity. These reports are based on the activities that have been logged into the CRM system such as the amount of revenue generated. These tools can be extremely useful for predicting future sales figures.

Our experts at Rolustech have over 10 years of experience in customizing and integrating CRM solutions related to sales, marketing and support for all business types including finance industry. Click here to know more about how we have helped financial institutes by customizing CRM according to their specific requirements.



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