After three stages of computing, Salesforce is now moving to the fourth stage of computing by pursuing a single stage of truth for its customers. Salesforce has done it remarkably with its new platform: Salesforce Customer 360 Truth.
The all-new Salesforce platform was introduced at the Dreamforce 2019. With hundreds of interesting sessions and trailblazer stories, the launch of Customer 360 Truth was the highlight of Dreamforce this year. This is another step by Salesforce towards delivering personalized customer experiences across all touchpoints with cutting-edge technologies and innovative platforms.
With the acquisition of Tableau and MuleSoft Software, Salesforce put in all the effort to come up with a solution that simplifies all your data and integrates different software into one hub. This resulted in the development of Salesforce Customer 360 Truth that is a cutting-edge innovation in the realm of customer service.
Regarded as the holy grail of CRM, Salesforce Customer 360 Truth has surpassed the previous Salesforce platforms that were based on systems for records, engagement models and artificial intelligence such as Salesforce Einstein.
So, let’s explore Salesforce Customer 360 truth to see how it can revolutionize your business!
What is Salesforce Customer 360 Truth?
Salesforce Customer 360 Truth is a new set of capabilities that connects data across different platforms such as sales, marketing, and service into a unified platform. It will give you a 360-degree view of your customers and help you deliver trusted and personalized customer relationships, all the while maintaining data privacy.
Salesforce Customer 360 Truth: Features and Benefits
There’s been a lot of hype about having a 360-degree view of customers. With Salesforce 360 Truth, companies can actualize this concept and streamline their customer relationship management with these features and services.
So, let’s get started!
Customer 360 Data Manager
It is all you need to access data across Salesforce and other platforms with the help of a canonical data model to avoid data duplication.
But how is this done?
Salesforce 360 Truth gives each customer a universal Salesforce ID. This enables admins to establish connections between different customer data sources with a click-based user interface.
With Customer 360 Data Manager, you can easily create, match, update and connect the data with the relevant customer profile. Hence, you can deliver multi-channel experiences to your customers by bringing their data across your Salesforce Cloud, .org and even other third-party software into a unified platform.
Salesforce Identity for Customers
Cut the hassle of remembering and keeping track of passwords and make the login process seamless with Salesforce Identity for Customers. It will make it easier for your workforce to access all your Salesforce platforms and other integrated third-party systems with a single login, making things more seamless and simple.
Moreover, the Customer Identification feature also allows you to give your customers a single login. It also allows them to use their social media credentials to interact with your website. The best part is that you can easily get access to valuable customer insights and leverage the data to analyze user engagement for a more customer-centric approach.
Customer 360 Audiences
Customer 360 Audiences helps you build a unified customer profile between Salesforce and external sources. It enables you to engage with your customers better in real-time and deliver trusted and personalized experiences across all customer touchpoints.
For example, it takes into consideration known data sources including email addresses and first-party identification. It also connects your known data with unknown data sources such as visits on a website and device ID, etc. to create an accurate and comprehensive customer segmentation.
Ensuring privacy and compliance with data regulation, Salesforce 360 Truth will keep all your customers’ data safe and secure. It helps businesses to understand how to make the best use of the data of their customers by keeping in view their preferences.
How Rolustech Can Help You?
If you are looking for Salesforce Consultancy to see how you can make the best use of your Salesforce platforms or leverage Salesforce Implementation, there’s no better option than Rolustech. Be it Salesforce Customer 360, Marketing Cloud, Service Cloud or Commerce Cloud, we have got you covered and can help you take your business to the next level. With our team of Salesforce Experts, we can help you come up with the right solution that fits your business needs.
Salesforce Customer 360 Truth is a big step towards revolutionizing customer experiences. Giving businesses real-time visibility of customer interactions, Customer 360 Truth will level up your business to drive efficiency across all departments.
Moreover, Customer 360 Truth will increase customer retention rates by improving customer loyalty. Having created a hype, this platform by Salesforce is expected to be a game-changer for many companies aiming to have a customer-centric approach.
Rolustech is an Official Salesforce Partner firm and has completed more than 700 projects in Salesforce Customization, Integration, and more. Contact us now for a FREE Business Analysis or take a look at our Salesforce Services. We will be glad to assist you!